Alumni Testimonials FNM 2012 / 2013

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FNM 2012 / 2013 Aurélie LE GOFF (France) After living for one year in the United States, I wanted to continue my studies with an English speaking Master Degree. With a marketing and sales background, this Master Degree was the opportunity to mix together all my wishes: Master degree, business and English. Moreover, franchising is growing all over the world. We have the opportunity to be taught by professionals from different networks, from the French Franchise Federation, from academics coming from different research centers. This Master Degree brings us a unique and specific knowledge to integrate that passionate world of franchising. Christa PLANTIN (France) I have already a Master Degree in Management, specialized in food-processing companies, and I wish to work in a retail network. That is the reason why I chose the Master FNM. The strength of this Master is the relationships with network professionals, through courses, events… We are also a few students, which is very convenient. Another point is the international point of view of this Master, with foreign students and courses in English. It’s very interesting for the French girl that I am, because it gives me the opportunity to have an international career. Muhammad Akib WARRAICH (Pakistan) Business Development Manager “A to Z Enterprises (Pty) Ltd “ This Master program enhanced my understanding of establishing, growing and managing a business in a professional and efficient way. In this program, I have not only learned about theories on franchising but also attended several trade fairs, meetings, conferences and worked on different projects alone as well as in team. In addition to franchising, the supporting courses helped me to learn how to crack a problem in a systematic way and to find out the possible solutions. The learning environment is truly international and the faculty is very helping and welcoming. Living in Rennes is a wonderful experience and this human size city is connected with every city of France. Considering the different opportunities, I have decided to stay more at IGR-Rennes, so I will continue for a Ph.D. and become a researcher in the world of franchising. Victoria SMIRNOVA (Russia) I’ve gained a lot of incredible experiences since I came here. There is always the desire to learn new things and acquire new knowledge. I am having a wonderful time at IGR. Also there’s a great opportunity for students to broaden their knowledge beyond their field of studies within an international multicultural environment. Due to its megadiversity of cultures, it makes the place becoming interesting, exciting and vibrant.
Master Marketing - Management des Réseaux et de la Franchise MRF 2012/2013 Lettice DE FABRE DE LATUDE Happychic group (Jules + Brice + Bizzbee) (apparel) After graduating in Private Law, I changed gears in order to focus on business. Last year, I attended a non-specialized program (management, project management, finance) and discovered the concept of franchising during a coursework where students had to work on a market research aiming at opening a store. I was convinced that I wanted to continue in that direction, and was selected to attend the Master MRF. I work in apprenticeship in the Happychic group, where I create various tools aiming at helping the company have a clearer and more efficient vision of our development. The goal is to secure a quicker, more targeted and more profitable development for all our stores. The added value of the program comes from meetings with renowned professionals, working in the franchising and networks, who share their experience with us, as well as the common classes we have with the international program (English-taught counterpart of the apprenticeship program) where we can improve our professional vocabulary. Marina GAVALAND Marketing Coordinator Cuisines Raison (kitchen design) I discovered the world of franchising during my first working experience in apprenticeship as an on-field consultant in a franchise network operating in the home care sector. I discovered an exciting and dynamic world, humanly rewarding but demanding. This experience triggered my desire to engage in the MRF adventure! This Master gives us real legitimacy in the eyes of the professionals. The quality of the courses, the variety of professionals involved, their professionalism, as well as the in-company experience acquired all year long are real assets upon entering the active life and building our career in franchising. Currently, I work as a marketing coordinator in the Cuisine Raison franchise network (kitchen design), where I manage the marketing and communication projects at the brand and franchisees’ levels with the marketing director. Anne GOSSELIN Casa del Campo (restaurants) The Master MRF offered at IGR-IAE gives a broad outlook of networks and franchising as well as the various positions that can be held in the networks. Being immersed in a company, we can put into practice the notions learned during the classes. Our involvement in different tasks, coordination and participation into the company’s events are positive aspects. Franchising embraces a wide variety of sectors and positions, illustrated in the various missions assigned to the students of the 2012-2013 cohort.
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Page 5 and 6: MRF 2012/2013 Noëmie MAILLARD Kang
Page 7 and 8: MRF 2011/2012 Emilie Even Marketing
Page 9 and 10: MRF 2009/2010 Nicolas Gaugain Head

Alumni Testimonials FNM 2012 / 2013

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