Alumni Testimonials FNM 2012 / 2013

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MRF 2012/2013 Anne-Sophie GUENOT O2 Home Services (home services) After non-specialized studies in management, I looked for a workplace-oriented program. I found the Master MRF, the only existing program on franchising proposed in apprenticeship. It alternates course sessions and in-company periods. This master offers a transversal training in network culture and addresses the main issue encountered by the graduates on the job market: having diplomas and having experience. I work in apprenticeship in a home service network which, after 16 years of company arrangement with 142 agencies, decided to duplicate its model through franchising. I liked this twofold challenge from the start: first to participate in the creation of tools and processes helping recruiting future franchisees, selecting them and accompanying them during the entrepreneurship process, and on the other hand to take part in organizational changes linked to the transition from a fully company-owned network to a plural form network. Gildas HORELLOU Fournil de Pierre (bakeries) After reading an article on franchising in a trade magazine, I became interested in this sector. Jobs in franchising met my professional ambition: dynamism, variety in the tasks, very promising development perspectives, etc. Therefore, I chose the Master MRF which perfectly targets the specific needs of the network operators. The combination of theory, taught by recognized experts in franchising, and the practice gained during incompany periods give us attractive profiles for network operators. The most important is that the dynamism and promising evolution of franchising make this sector a thrilling and really fulfilling world. Marine MAERTEN EDF (power company) I focused on the Master MRF because in the long run, I would like to have my own business and I think that franchising is a good opportunity to make this project come true. I currently work at EDF power company. It is not a franchising company as such, but I coordinate a network of claims referents within my department. Network coordination is always the same whatever the company structure. Therefore, I can easily draw a parallel between the courses and my activity at EDF. Moreover, I think that these two aspects school/company although different will certainly be a real asset for my professional future.
MRF 2012/2013 Noëmie MAILLARD Kangourou Kids (home services) The strength of the Master MRF is to be a tailor-made course with immediate and tangible applications in companies, but also benefiting from feedbacks from professionals and interaction with other students. These elements challenge our creativity and help us spread information in our own network. These are promises of success for the students upon entering the job market. The positions held by recent graduates are the most telling examples. Being trained to become proficient and operational rapidly, but also a specialist in franchising and network management is what the master MRF represents for me. Joining this Master was making a key decision, the decision to get a position in an environment of quality. Marine MENARD SNCF (railway company) After a rather general academic background, the Master MRF appeared to be a very good way to specialize. By associating practice and theory, it encompasses all the skills needed to enter the job market. Moreover, franchising and organizations in network are an expanding sector giving us a real opportunity. I currently work as a project manager at SNCF (French railway company). My task is to analyze customers’ satisfaction and to initiate actions in order to coordinate the network of agencies. Little informed until recently about the franchising sector, I hope now to evolve professionally in this one. Malvina MORTEVEILLE Laboratoire Santé Naturelle - Yves Rocher (cosmetics) After five years in a work/training scheme, this teaching method seems to be the richest and the most interesting one. It allows to combine theory in class and on-field practice. After a non-specialized curriculum in business, management and human resources management, I decided to become more specialized and attend the Master MRF. In this work/training scheme, I was hired in the Yves Rocher company, more specifically for the Laboratoire Santé Naturelle (Natural Health Labs), in charge of operational marketing. My work is not entirely related to network organization and it requires mental gymnastics, but it it allows me to enrich my knowledge and explore more activities in the world of marketing. In the Master MRF, our classes and our lecturers give us all keys and the knowledge in order to benefit from job opportunities in franchising. Hugo MOURARET Scarabée Biocoop (organic products) For me, apprenticeship has always been the best way of learning. It has helped me compare theory with on-field reality. I am becoming more of a “hands-on” man than a student, and this can be felt in my professional life. Moreover, this will give me legitimacy and experience which will be useful when looking for a job in the future! Managers prefer students with a professional experience and this is normal! My choice of the Master MRF was not accidental. My non-specialized background (company manager) lacked specialization. It has been achieved now, because I have real skills in franchising and network organizations. I would like to end saying that for me franchising and network organizations are the future of retailing, because only “hand in hand” can men erect the most beautiful buildings…
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Alumni Testimonials FNM 2012 / 2013

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