Alumni Testimonials FNM 2012 / 2013

Master Marketing - Management des Réseaux et de la Franchise
MRF 2012/2013
Lettice DE FABRE DE LATUDE
Happychic group (Jules + Brice + Bizzbee) (apparel)
After graduating in Private Law, I changed gears in order to focus on business. Last year,
I attended a non-specialized program (management, project management, finance) and
discovered the concept of franchising during a coursework where students had to work on
a market research aiming at opening a store. I was convinced that I wanted to continue in
that direction, and was selected to attend the Master MRF. I work in apprenticeship in the
Happychic group, where I create various tools aiming at helping the company have a clearer
and more efficient vision of our development. The goal is to secure a quicker, more targeted
and more profitable development for all our stores. The added value of the program comes
from meetings with renowned professionals, working in the franchising and networks, who
share their experience with us, as well as the common classes we have with the international
program (English-taught counterpart of the apprenticeship program) where we can improve
our professional vocabulary.
Marina GAVALAND
Marketing Coordinator
Cuisines Raison (kitchen design)
I discovered the world of franchising during my first working experience in apprenticeship as
an on-field consultant in a franchise network operating in the home care sector. I discovered
an exciting and dynamic world, humanly rewarding but demanding. This experience
triggered my desire to engage in the MRF adventure! This Master gives us real legitimacy
in the eyes of the professionals. The quality of the courses, the variety of professionals
involved, their professionalism, as well as the in-company experience acquired all year long
are real assets upon entering the active life and building our career in franchising. Currently,
I work as a marketing coordinator in the Cuisine Raison franchise network (kitchen design),
where I manage the marketing and communication projects at the brand and franchisees’
levels with the marketing director.
Anne GOSSELIN
Casa del Campo (restaurants)
The Master MRF offered at IGR-IAE gives a broad outlook of networks and franchising as well
as the various positions that can be held in the networks. Being immersed in a company, we
can put into practice the notions learned during the classes. Our involvement in different
tasks, coordination and participation into the company’s events are positive aspects.
Franchising embraces a wide variety of sectors and positions, illustrated in the various
missions assigned to the students of the 2012-2013 cohort.