Content Marketing Research
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CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP<br />
But if we don’t do our market research, all our other work will be fall flat. It’s<br />
critical that we discover everything we can about the people we’re trying to<br />
reach, and listen to what they’re trying to tell us.<br />
Market research is hard because it is messy. You have to wade through ungodly<br />
amounts of noise in order to get to the useful nuggets of information that help<br />
you understand your audience.<br />
Sifting through all that noise is annoying and tiresome. It’s hard.<br />
But we have to embrace this work — even if it’s hard. In fact, it’s specifically<br />
because it’s hard that it’s one of the best things for us to do.<br />
Because it’s difficult, it’s likely that our competitors aren’t doing it — or aren’t<br />
doing it well.<br />
And that gives us a spectacular advantage on the competition field. So make<br />
sure to pull on those sneakers and get your butt to the gym.<br />
It’s probably the most important thing you’ll do all day.<br />
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