Content Marketing Research

CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP
A 3-Step Process for Painless Keyword
Research
Keyword research is one of the most important types of research you’ll do
throughout your content marketing career. It’s also one of the most difficult.
In these pages, we’ve already discussed the fact that research isn’t sexy,
glamorous, or fun. We’ve also talked about how you need to do research
consistently — just like you need to work out in a consistent manner in order to
see the real physical fitness results you want.
But there’s something particularly arduous about conducting keyword research.
Many of the tools available are confusing and counterintuitive. We don’t know
what we’re supposed to be looking for, and we often don’t have a system in
place for how to do keyword research effectively.
But, in putting this series together, I took a very close look at the process of
keyword research, and I realized that there’s a better way to find the keywords
I needed for my work … without tears, gnashing of teeth, or the desire for hard
alcohol.
I always seem to get lost in the data of keyword research. I feel like all of the
information I find is incredibly important, and I can’t figure out what to focus on
and what to ignore.
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