Content Marketing Research

CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP
Run your search using the search box at the top of any Facebook page (click the
magnifying glass to run your search and bypass Facebook’s annoying habit of
just serving up some random Page it wants you to see). On the search results
page, click on “Public Posts” to view the public conversation about your topic.
There are some great all-in-one search tools for social media, too. For one-stop
shopping, try Kurrently or 48ers.
Of course, I highly recommend you check out Scribe. Our customers have easyto-use
social networking research built right into the Social Research tool, so you
can look at search and social network research on your targeted keyword all in
one place.
Check out your competition
At this point, after researching your initial lists using search and social
networking tools, you’ve probably got a short, well-thought-out list of words
you’d like to target for your website.
It’s not a bad idea to run your final list through the biggest search engines to see
who is ranking for those terms. Google is a necessity, of course, but try Bing and
Yahoo, too.
Check out the top three rankings for each search terms, and add notes about
those sites to your research list.
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