Content Marketing Research
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CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP<br />
Let’s face it — doing research might not be as fun as creating killer headlines,<br />
writing the first draft of a genius blog post, or crafting your next irresistible offer.<br />
But solid research is essential if you truly want to be successful as a content<br />
marketer.<br />
When you hear the word “research” in conjunction with content marketing, you<br />
might immediately think about keywords (and optimizing your content for<br />
search engines using those keywords.)<br />
And yes — keyword research is incredibly important. Mostly because it’s the<br />
language of your audience — even if search engines didn’t exist.<br />
But to really dig into your research, you need to start thinking beyond just<br />
search engine optimization research. You need to think bigger.<br />
Your audience is online right now, searching for things they want to discover<br />
more about, and looking for real-time answers to their questions. They’re also<br />
socializing online in LinkedIn groups, Google+ circles, and Twitter chats.<br />
So, it makes sense … your best research will come from the digging around and<br />
exploring in the places where your audience is socializing and searching.<br />
You need to find out what really makes your prospect tick. You have to figure<br />
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