Content Marketing Research
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CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP<br />
A 6-Step <strong>Content</strong> <strong>Marketing</strong> <strong>Research</strong><br />
Process<br />
by Beth Hayden<br />
Professional athletes log thousands of hours in the gym preparing for<br />
competitions on the field, court, bike or ski run.<br />
Athletes can’t be great at what they do without putting in that critical<br />
preparation time in the gym.<br />
It’s the work that most people never see — all those hours of workout time —<br />
that makes the difference between a good athlete and a truly great one.<br />
In the world of content marketing, you need to think of yourself as an athlete.<br />
Your market research is your training — it’s what you have to do, day by day and<br />
week by week, in order to be great at what you do.<br />
Most of the time when we talk about “work” in our world, we’re talking about<br />
writing content, creating products, managing social media or email campaigns,<br />
answering emails, and taking care of our customers.<br />
But before we can do any of that, we need to get prepared. And we get prepared<br />
by doing our research (see: Chapter 1).<br />
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