Content Marketing Research
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CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP<br />
That information will shape Sarah’s final decision on what keywords she should<br />
target, so she adds that data to her spreadsheet.<br />
5. Do some research on how your keyword is being<br />
used in the conversations that are happening on<br />
social networks<br />
Next, Sarah is going to check on how people are using her possible keywords<br />
when they converse with friends and colleagues in social media networks.<br />
She uses Twitter search first. Here’s the first page of results when Sarah searches<br />
for “get organized”:<br />
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