Content Marketing Research

CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP
2. Determine the popularity and competition score
of each of your keywords
Using keyword research tools like the Google Keyword Adwords Tool or Scribe,
to check out the popularity of your keywords.
How many times do people search on each of your terms, in comparison to
other search terms?
You want to target keywords that attract lots of monthly searches (at least
100,000 for global topics). Lots of searches mean that your topic is in high
demand, and that people need information on that subject.
Next, take a look at how much competition you’re facing for each of your
keywords. How many pages of web content (and how many websites) are
specifically targeting your keyword? Are there large numbers of people actively
trying to rank for that term? If so, you will have a harder time ranking well for
that keyword.
A perfect keyword is one that has lots of searches (high popularity) and very few
people actively trying to rank for it (low competition.)
Takeaway: Using keyword research tools (Google Adwords or Scribe), run the
basic numbers on the keywords you want to use, or think might be beneficial to
your goals.
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