Content Marketing Research
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CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP<br />
Sarah has a (slightly neglected) blog, and would like to do better content<br />
marketing in 2013. One of her long-term strategies is to create online products<br />
and downloadable courses that feature her organizing advice, so she can<br />
expand her business beyond assisting local clients.<br />
Sarah needs to do some research to figure out what keywords she should target<br />
for her website and WordPress blog.<br />
1. Choose possible keywords to start your research<br />
Sarah isn’t sure what exact terms people use to search for help with getting<br />
organized, so she’s going to take her best guess before she starts her research.<br />
Her initial keywords will be getting organized, organizing tips, and how to get<br />
organized.<br />
Sarah will use a spreadsheet to help her organize the results of her keyword<br />
research. You can use whatever works for you — spreadsheet, Word document,<br />
Evernote, or regular physical notebook or journal.<br />
Now Sarah’s ready to move on to the next step — determining whether her<br />
possible keywords are a good fit for her content marketing strategy.<br />
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