Content Marketing Research
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CONTENT MARKETING RESEARCH: THE CRUCIAL FIRST STEP<br />
Case Study: How Keyword <strong>Research</strong> Works<br />
in the Wild<br />
You’ve got a straightforward system for finding keywords that work for you.<br />
You’ve got a basic understanding of how to use social media search, Google<br />
Trends, and online keyword research tools to find the right keywords to use to<br />
optimize your site.<br />
But you’ve still got some questions about how this research works in real life.<br />
Let’s take this final chapter on content marketing research to walk through a<br />
simple case study that explains how one business owner conducted her own<br />
keyword research.<br />
Ready?<br />
Meet Sarah Gabriele<br />
Sarah Gabriele is a talented professional organizer in Highlands Ranch, Colorado.<br />
Her specialty is helping people create order in their lives by making small, simple<br />
changes.<br />
Sarah’s perfect clients are people who are ready to get their homes or offices in<br />
order.<br />
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