Pantaloon Retail (India) - Careergyaan.org

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THIS IS ALL ABOUT THE CUSTOMER LOYALTY IN RETAIL SECTOR. In CE�TRAL for loyalty scheme there is a card named “FUTURE CARD”. This card we called it as a credit card which is powered by ICICI CREDIT card. The customer can collect it from any ICICI bank branch or from any PANTALOON’S outlets. Its available all over. This future card can be applicable in any store or mall comes under FUTURE GROUP. Anyone whose monthly income is above min.5000 can be a part of this loyalty card. Aaj se Kharchey ban gaye kamai ! This is the slogan of the future card. Apart from this CENTRAL’s goes with various loyalty services such as FREE redeem of parking coupons, free alteration to all customers, sometimes free home delivery to customers etc. this is the loyalty scheme run by CENTRAL. this card in various outlets run by FUTURE GROUP! The main benefit beyond this future card is you can use Apart from this as we talk about other player in retail sector SHOPPERS having FIRST CITIZEN card. INDIA BULL MEGA STORE having PPC(pyramid power club) which goes with loyalty card. Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 24
Before FUTURE CARD there were CENTRAL CARD which is only applicable for CENTRAL’S purpose. It is a loyalty card for CENTRAL’S customers. Following are some details about CENTRAL’s card. Exclusive Benefits • Get 0% EMI option for purchases more than Rs. 3,000/- at Central. • Get free gift voucher of Central worth Rs. 250/- with the offer booklet. • Earn 4 reward points for every Rs.100/- spent at Central. Also earn 1 reward point for every Rs. 200/- spent at merchant establishments other than Central. • Priority Payment Counters at Central for cardholder to save valuable time. • Cardholder gets priority to view the product launches and seasonal collections at Central. • Upto 10% discount to all cardholders restaurants within Central, on bills of Rs. 250/- and above. • Get 12 free coffee vouchers on approval of card. • The Cardholder will get access to select airport lounges across the country with complimentary snacks and non-alcoholic beverages. • All the benefits of Solid Gold Card. These were all the benefits provides by CENTRAL’S card. After that PANTALOONS introduces FUTURE CARD for all its stores. Future card is powered by ICICI BANK (CREDIT CARDS). Future card is like a retail credit card. Lots of offers & gifts are there on the FUTURE CARD. Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 25
Page 1 and 2: Institute Of Business Studies & Res
Page 3 and 4: 1) K. Raheja Group � Shopper’s
Page 5 and 6: RETAIL I� I�DIA The retail indu
Page 7 and 8: Retailing in India � Diversities
Page 9 and 10: TABLE 1.5: Where is the opportunity
Page 11 and 12: PRIMARY OBJECTIVE: 1.2 OBJECTIVES O
Page 13 and 14: diagram: Fig 1.1 There are various
Page 17 and 18: a preferential attitude towards it.
Page 19 and 20: Ten Tips to Build Customer Loyalty
Page 21 and 22: positive & pleasant , the retailer
Page 23: FACTORS ESSE�TIAL FOR BUILDI�G
Page 27 and 28: PENNE 10%-15% off on total bill amo
Page 29 and 30: The Claimed Benefits of Loyalty Pro
Page 33 and 34: Pantaloon Retail (India) Limited Pa
Page 35 and 36: Now we are going to discuss about a
Page 37 and 38: CE�TRAL’S Launched in May'04 at
Page 39 and 40: Feedback Strategic Planning in Reta
Page 41 and 42: Central Mall Institute Of Business
Page 43 and 44: desire. Selecting a target market i
Page 45 and 46: After my 3 months project in CENTRA
Page 47 and 48: • �eed-Based Customers: They ha
Page 49 and 50: It's simple! You'll compete by maxi
Page 51 and 52: I was the part of 3 events in PU�
Page 53 and 54: • Is signage up to date? • Is d
Page 55 and 56: DATA A�ALYSIS Research 1: Objecti
Page 57 and 58: Fig 3.5 age of customer 4. Gender o
Page 59 and 60: 22% 8% NORMALLY SPEND ON SHOPPING 1
Page 61 and 62: FIG 3.11 10. Are you interested to
Page 63 and 64: Q.1) Which store you find the price
Page 65 and 66: CENTRAL’S should maintain the ser
Page 67 and 68: Q.8) Which store has a good store l
Page 69 and 70: I�TERPRETATIO� & SUGGESTIO�:
Page 71 and 72: From this above given questionnaire
Page 75 and 76:
1) �AME : 2) AGE: 3) ADRESS: 4) G
Page 77:
Research 2 : QUESTIO�AIEER Object
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