Pantaloon Retail (India) - Careergyaan.org

Store Location -
Controllable Variables of “Pune central”
1. It Cover the customer of shivajinagar, aundh, & north-western part of Pune, which has
emerged as an IT hub.
2. Central provides a complete shopping service for a major part of consumer shopping.
Central also include for certain type of home wares & other thing.
Managing of Business –
The record area of strategic planning managing a business into two major element human resources.
The Retail Management - Management look like promotion, display are very good at central
there are special promo area for different event.
Special price policy like Buy 2 gets one Free.
At the end of week central give special offer in merchandise.
Merchandise Management and Pricing:
Product Mix – Central keep all the category of merchandise. Different choices of
merchandise are in the More is according to their classification.
Price - Central charge medium& high price but offer wide range of deep assortment. With
regard to pricing central choose several pricing techniques (such as leading following, cost
plus/demand oriented and so on) then decide what range of price is set, consistent with the
More is image and quality of goods and service offered.
Uncontrollable Variables :
Consumers - Basically central target upper medium& high class people According to this
central learns about its target market and from a strategy consistent with consumer trends and
Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 42