Pantaloon Retail (India) - Careergyaan.org

Managing Promotions, Events, Alliances and partnership-
� In order to ensure the success of an event or promotion, it is necessary that the store where
action is to take place be geared for the same.
� Managing alliances and partnership with local partners is also an important part of store
operations.
� Display of merchandise and point of purchase material has to be managed at the store level.
� An integral part of managing a super market is an understanding of fresh produce and its
storage needs and replacing the product when needed.
� Control of perishables and sanitations are two important aspects of the operations of the store.
During my project in central they organized event named as “THE GREAT FRENCH AFFAIR”
The main purpose of this event was to get familiar our customers with the French culture.
By celebrating this festival they tried to experience the French culture.
Marketing promotion& events
It can be defined as strategic and tactical planning program and the attendant execution exercises for a
brand using the full mix of communication.
(Short term) Consumer promotion can do
1. Increase sales
2. Build Market share
3. Generate awareness and trial of new brand
4. Stimulate retrial
5. Encourage repeat purchases
6. Generate purchase continuity
7. Provide alternate usage suggestions.
8. Stimulate trade-up to larger sizes
9. Temporary adjust pricing
10. Defense against competitive activity
11. Excite the sales force.
Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 50