Pantaloon Retail (India) - Careergyaan.org

Staff
In Operations Staff plays a important role in achieving the targets . Sales executives are the persons
which are directly interacted to the customer and they know what the customer actually want.
Customer can’t meets to the Managers directly.
So it’s necessary that staff should be well groomed & interactive to the customer.
We daily check the grooming of staff just like hair cut, clean clothes, etc & their eye contact, body
language, communication skill etc.
We should train the staff time to time like:
• How to communicate with customers?
• How to increase the selling?
• How to make the customer to purchase more?
Customer & customer service
Customer is most important thing in retail .
In retail, this idea of focusing on the best current customers should be seen as an on-going
opportunity. To better understand the rationale behind this theory and to face the challenge,
we need to break down shoppers into five main types:
• Loyal Customers: They represent no more than 20% of our customer base, but make up more
than 50% of our sales.
• Discount Customers: They shop our stores frequently, but make their decisions based on the
size of our markdowns.
• Impulse Customers: They do not have buying a particular item at the top of their “To Do”
list, but come into the store on a whim. They will purchase what seems good at the time.
Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 46