Pantaloon Retail (India) - Careergyaan.org

Applying the Retailing concept in Relation to Central
1. Customer Orientation – central determine the attribute and needs of it's customers.
2. Coordinated Effort – central integrates all plan and activities to maximize efficiency. All the
employees make their best service to customer.
3. Value Driven – central offer good value to customers whether it to be discounter or up sale
this means having the price appropriate for the level of product and customer service
4. Goal Orientation - central set goals and then uses a strategy to attain them. central set goal to
achieve the one hundred crore target in 2008.
To relate the marketing concept to retailing, with an emphasis on the total retail
experience customer service, and relationship retailing. The marketing concept (known as retailing
concept when applied to retail situations) should be understood and used by all the retailers.
The total retail experience includes all the elements in retail offering that encourage
consumers during their contact with retailer. Many elements such as number of sale people, displays
price. The brands carried, and inventory in hand are controllable by a retailer, others like the adequacy
of on-street parking, the speed of on line shopping and sale taxes are not. If some part of the total
retail experience is unsatisfactory, consumers may not buy a given good or service.
The total retail experience of CE�TRAL is very good. There is goods systematic display of
goods. Synapses indicate price of the goods. Smart sales people, they always maintain eye
contact with customer. There are good branded item's are available in CENTRAL store.
Institute Of Business Studies & Research Pune (Satish P.Goyal) Page 38