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IPR - Institute for Policy Research - Northwestern University

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<strong>IPR</strong><br />

at 40<br />

encompasses the spectrum of differences associated with<br />

how in<strong>for</strong>mation and communication technologies<br />

(ICT) are used, in addition to differences among users<br />

themselves. While all social classes have increased<br />

their presence online, serious disparities persist, and<br />

the most disadvantaged trail far behind the more<br />

privileged. Hargittai outlines how socioeconomic status<br />

influences access to, and use of, ICT <strong>for</strong> better and <strong>for</strong><br />

worse. Advantages include being able to improve job<br />

skills, network with family and friends, and improve<br />

job productivity. Disadvantages include being duped<br />

by a phishing e-mail to release private in<strong>for</strong>mation<br />

or a boorish online presence that might damage one’s<br />

reputation. So does ICT use have an independent<br />

effect on life outcomes? Hargittai’s preliminary findings<br />

suggest that ICTs rein<strong>for</strong>ce inequalities rather than<br />

alleviate them.<br />

< Innovations, In<strong>for</strong>mation, and Inequality<br />

Sociologist Jeremy Freese is interested in who stands<br />

to benefit most from changes in society, especially from<br />

technological or policy innovations. With respect to<br />

technology, he and his colleagues, including Hargittai,<br />

have studied who is more likely to use the Internet.<br />

They find a strong relationship between cognitive ability<br />

and Internet use. This finding connects to another<br />

project of Freese’s on the implemented Medicare<br />

prescription drug benefit (Part D). Freese is interested<br />

in whether cognitive differences lead some people to<br />

benefit more than others from such a program because<br />

it emphasizes individual choice in a very complicated<br />

decision making environment.<br />

< Big Ten Battleground Poll<br />

Political scientist Victoria DeFrancesco Soto helped<br />

to design and analyze the Big Ten Battleground Poll, a<br />

survey of voters in the eight Midwestern battleground<br />

states that are home to the Big Ten universities. In<br />

the fall, pollsters conducted live telephone surveys of<br />

randomly selected registered voters in three phases. The<br />

first poll, in mid-September, indicated a statistical dead<br />

heat between presidential candidates Barack Obama<br />

and John McCain. However, by late October, when<br />

the final survey was conducted, the poll <strong>for</strong>eshadowed<br />

the November 2 outcome, showing Obama with a<br />

double-digit lead. The<br />

poll was co-directed<br />

by <strong>University</strong> of<br />

Wisconsin–Madison<br />

political scientists<br />

Charles Franklin<br />

and Ken Goldstein.<br />

DeFrancesco Soto<br />

also appeared in two<br />

televised roundtable<br />

discussions of the poll<br />

results.<br />

Victoria DeFrancesco Soto<br />

discusses results from the<br />

Big Ten Battleground Poll.<br />

< Ethnically Targeted Political Advertising<br />

In heavily contested states with large Latino<br />

populations, such as Florida and Nevada, both of the<br />

2008 presidential candidates courted Latino voters<br />

using English- and Spanish-language advertising and<br />

Latino spokespeople. DeFrancesco Soto asks if such<br />

strategies can effectively woo Latino voters—or backfire<br />

politically with non-Latinos. DeFrancesco Soto and her<br />

collaborators have launched a new survey to take stock<br />

of these ethnically targeted political ads. The project<br />

examines how different levels of Latino ethnic targeting<br />

influenced voting <strong>for</strong> Obama and McCain. Past research<br />

has disproved the assumption that all Latinos respond<br />

similarly to the same messages or even prefer such<br />

targeted messages in the first place. DeFrancesco Soto<br />

will continue this line of research, also considering<br />

whether ethnically angled advertising has led to<br />

“ricochet” or unintended effects.<br />

< Immigration and Assimilation<br />

DeFrancesco Soto published an article on a project that<br />

considers the political opinions of Latino migrant workers<br />

on two issues that affect them directly: globalization<br />

and NAFTA. In the experiment, DeFrancesco Soto and<br />

her colleagues use pro and con free-trade messages to<br />

influence the migrants’ opinions. The researchers find<br />

that such messages directly affect highly sophisticated<br />

workers. Her ongoing research on assimilation considers<br />

how panethnic identities, such as Latino or Asian<br />

American, are alternative manifestations of assimilation<br />

and how these identities influence the political attitudes<br />

and behaviors of immigrant-rooted communities.<br />

31

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