BoxOffice® Pro - November 2010

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INDUSTRY BRIEFS PENDING REGULATORY APPROVAL, SHAMROCK CAPITAL WILL BE THE MAJORITY OWNER OF SCREENVISION, and Carmike Cinemas will own 20 percent of the New York-based cinema advertising company. U.K. broadcaster ITV sold its entire interest and Technicolor— which will continue to provide Screenvision with digital film processing and distribution services—is retaining a small stake. Shamrock paid a reported $80 million. As part of the deal, Carmike will extend its advertising agreement with Screenvision for 30 years and Screenvision will pay Carmike $30 million in January The Screenvision cinema ad network is comprised of over 15,000 screens in 2,500 venues covering all 50 states and 93 percent of DMAs nationwide. Its affiliate agreements give it access to over 150 theater circuits through 10 of the top 15 exhibitor companies, and it has over 4,000 advertising clients. Last year, total cinema ad revenues grew 2 percent from $571.5 million in 2008 to $584 million in 2009, a modest gain, but impressive compared to steep drops elsewhere in advertising. This isn’t the first foray into the media business for Shamrock Capital, which created its Growth Fund II to focus exclusively on media, entertainment and communications investments. Their prior cinema investment was Real D, which went public earlier this year. CINEDIGM DIGITAL CINEMA CORP. HAS ANNOUNCED that Cobb Theatres will add 170 screens at 14 sites to Cinedigm’s Phase 2 digital cinema deployment program. Cobb—a member of NATO’s Cinema Buying Group (CBG)—is using Cinedigm’s exhibitor self-financing agreement. “We are thrilled to have Cinedigm help us complete this transition to digital,” said Cobb COO Jeremy Welman. “Innovative entertainment is a family tradition at Cobb. Our guests will benefit immediately. And we will benefit as well; the digital transition will allow us to operate our screens with far more efficiency and programming choices.” “With their long-time commitment to their guests and their creativity in always finding new ways to provide the best entertainment experience in their theatres, Cobb is another ideal exhibitor partner for Cinedigm,” said Chuck Goldwater, President, Cinedigm’s Media Services Group. “We are eager to begin working with the Cobb team to help them take full advantage of the operational and the programming applications of the Cinedigm digital cinema platform.” Cinedigm’s Phase 2 plan will bring up to 10,000 additional screens to the global roster of fully digital theaters. Cinedigm has now signed 43 exhibitors representing more than 5,600 screens to date, including 15 CBG members and just over 650 CBG screens. FRANK THEATRES AND EN- TERTAINMENT CENTERS HAS ANNOUNCED the winter 2011 opening of the Inlet Square 12 in Murrells Inlet, South Carolina on a former Regal site that closed in January. The theatre will feature wall-to-wall curved screens, all digital sound, Sony 4K digital projection with six 3D screens, leather high-back rocker seats with flip up armrests, a Starlight Café offering beer and wine, and 16 high-tech Brunswick bowling lanes. Frank Theatres is also planning new theatres for Delray, FL; Cary, NC; Holly Springs, NC; and Ranson, WV. Frank Entertainment operates more than 200 screens along the east coast, including the Rivertown Theaters in Conway. (continued on page 6) 4 BOXOFFICE NOVEMBER <strong>2010</strong>
When it comes to 4K, all eyes are on Sony. While others are just realizing the benefi ts of 4K, Sony has become the undisputed leader in 4K technology. We’ve installed thousands of projection systems worldwide, delivering stunning Sony 4K. And lifelike 3D. But we’re not stopping there. We also provide digital signage for concessions, box offi ce and lobbies, plus exciting alternative content, digital surveillance, a network operations center, nationwide support, and fl exible fi nancing. The advantages of Sony 4K are clear. Now let’s talk about the bigger picture. Visit sony.com/4K to set up a meeting. © <strong>2010</strong> Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifi cations are subject to change without notice. Sony, make.believe and their respective logos are trademarks of Sony.
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Page 4 and 5: NOV 2010 VOL. 146 NO. 11 26 Tribute
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