2008-2009 Undergraduate Catalog - Kettering University

168 / Kettering University
case computer simulation and classroom activities, small groups (teams)
of students are given the opportunity to manage both the marketing
and the related non-marketing aspects of a firm. Emphasis is placed on
sorting out and organizing key marketing information, interpreting
marketing data, identifying, analyzing, and evaluating marketing
problems and opportunities, selecting and developing marketing
strategies, and making decisions under conditions of uncertainty. Terms
Offered: Summer,Fall
MRKT-472 International Marketing 4 0 0 4
Prerequisite: MRKT-370
Minimum Class Standing: NA
As an advanced level marketing class, this course builds on the
fundamentals of marketing. The primary objective of this course is to
expose students to the global issues involved in creating marketing
strategies that generates value for the global customer. Areas of concern
include: the global environment, global marketing planning and
organization, global marketing intelligence, segmentation and targeting,
global product policy, foreign market entry along with global logistics
and channels, and international promotion and pricing.
Terms Offered: Winter, Spring
MRKT-477 Sales Concepts and Strategies 4 0 0 4
Prerequisite: MRKT-370
Minimum Class Standing: JR
A growing demand exists in firms for college-trained sales representatives
both in the consumer and business-to-business areas. Thus, this course
has two major objectives (a) to explore the variables which must be
considered in a relational sales process, and (b) to analyze strategies for
developing, implementing, and controlling a company's sales program.
Terms Offered: Summer, Fall, Even Years
MRKT-479 Business to Business Marketing 3 0 2 4
Prerequisite: MRKT-370
Minimum Class Standing: SO
This course provides an overview of marketing’s role in connecting
businesses to other businesses. While this course will cover the basic
Business Management topics, a special emphasis is placed on the best
practices in market relationship management, supply chain management,
and strategy development. Cases will be used throughout the course to
illustrate various concepts and issues.v Terms Offered: TBA
MUS-380 Music, the Arts, and Ideas 4 0 0 4
Prerequisites: HUMN-201, SSCI-201
Minimum Class Standing: SO
This course is an interdisciplinary study of the relation of music to the
history of literature, the fine arts and ideas during a particular style
period. Examples of topics which may be covered include, The
Foundations of the Baroque, The Enlightenment and Viennese Classicism,
Romanticism and Idealism, or The Birth of Modernism. Terms Offered:
As Needed
ORTN-101 Learning, Success, and Teamwork 1 0 0 1
Prerequisite: None
Minimum Class Standing: FR
This course will provide critical information on professionalism,
teamwork, and personal development for first-year students. Students
will learn to interact in the academic and cooperative work environments
successfully. Mentoring and interaction with the instructors will provide
support and guidance for students to be fully integrated into Kettering
University. Team-based assignments and projects will enhance student
transition and acclimation to policies and procedures at Kettering
University. Topics to be covered include: self-assessment, decisionmaking,
resource management, and goal-setting.
Terms Offered: All
PHIL-373 Philosophy 4 0 0 4
Prerequisite: HUMN-201, SSCI-201
Minimum Class Standing: SO
This course is a study of philosophical inquiry through reading significant
works of major philosophers such as Plato, Aristotle, Aquinas, Descrates,
Kant, Mill, Buber, and others. The course will cover selected topics in
metaphysics and epistemology, morality and ethics, political thought,
and aesthetics. The works will be examined from the perspectives of
both their historical origin and their contemporary relevance. Terms
Offered: As Needed
PHIL-378 Moral and Ethical Philosophy 4 0 0 4
Prerequisites: COMM-101, HUMN-201, SSCI-201
Minimum Class Standing: SO
This course is a concentrated study of the origin and nature of standards
of character (ethics) and behavior (morality). The history of these
concepts will be explored through reading some of the standard
philosophical literature. Attention will be given to the difficulties such
concepts face in a world now defined by modern ideologies and
institutions. Terms Offered: As Needed
PHYS-114 Newtonian Mechanics 3 1 0 3
Prerequisite: MATH-101
Corequisites: MATH-102, PHYS-115
Minimum Class Standing: FRI
A calculus-based introduction to classical Newtonian mechanics including;
vectors, translational and rotational kinematics and dynamics, work,
energy, impulse, and linear and angular momentum. Terms Offered: All
PHYS-115 Newtonian Mechanics Laboratory 0 0 2 1
Prerequisite: MATH-101
Corequisites: MATH-102, PHYS-114
Minimum Class Standing: FR1
Laboratory topics include: curve fitting and graphing, static equilibrium
and vector addition, uniformly accelerated motion in two dimensions,
Newton’s second law, circular motion, work and energy, collisions,
moment of inertia, and equilibrium of a rigid body. Terms Offered: All
PHYS-224 Electricity and Magnetism 3 1 0 3
Prerequisites: MATH-102, PHYS-114, PHYS-115
Corequisites: MATH-203, PHYS-225
Minimum Class Standing: NA
An investigation of the physics of electricity and magnetism with a
focus on the physics of electric and magnetic fields and their effects on
electric charges. Topics will include the relationships between charges,
forces, fields, potentials, and currents, as well as the physics of capacitors,
resistors, and inductors. Terms Offered: All
PHYS-225 Electricity and Magnetism Laboratory 0 0 2 1
Prerequisites: MATH-102, PHYS-114, PHYS-115
Corequisites: MATH-203, PHYS-224
Minimum Class Standing: NA
This laboratory investigates the physics of electricity and magnetism.
It includes a practical study of electric potential and electric current, as
well as the fundamental circuit elements: capacitors, resistors, and
inductors. Terms Offered: All
PHYS-235 Computers in Physics 2 0 4 6
Prerequisites: CS-101, PHYS-224, PHYS-225, and permission of
instructor
Minimum class standing: SO
This course exposes applied physics students to the multiple ways
computers are used by professionals in industry, academia, and
government laboratories. Problems in physics will be solved through
analytical or symbolic software tools, numerical approaches implemented
in spreadsheets and basic scripts written in a structured style, and
experimental tools for control and data acquisition. This combination
of symbolic, numerical and experimental work will give students a
practical toolbox of techniques to solve new problems and meet challenges
in upper level classes, graduate school, and/or postgraduate positions.
Terms offered: Winter, Spring
PHYS-302 Physics of Waves 4 0 0 4
Prerequisites: MATH-203, PHYS-224, PHYS-225
Corequisite: MATH-204
Minimum Class Standing: SO II
The phenomena of vibration and waves provide a fundamental
background necessary to approach a wide variety of applications in