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the legendary:
Junior Reidby Kern Carter
I’d like to know from your perspective, how has reggae
music evolved since you started almost 3 decades ago.
Reggae music has become more commercial and mainstream
and many new artistes now have a better opportunity of
becoming successful in the music industry.
I still listen to John Law to this day. What is it about your
music that makes it stick with listeners for such a long time?
To say that Junior Reid is a legend would be understating
his impact. From winning Grammies, to his time with Black Uhuru, to
the opportunities he directly created for other artists, Junior Reid has
forever made his mark on reggae music. It was an honour to interview
Mr. “John Law” himself and get some of his insights into what reggae
music has meant for him.
My music sticks with listeners because my lyrics are original
and relates to reality and I also incorporate good melodies
that are catchy.
You have been successful giving other artists
opportunities. What do you look for when deciding to
promote another artist?
When working to promote a new artiste I usually look for
the artiste ability to write good lyrics and melodies and has
a plan for his/her long term success.
Along the same lines as the previous question, you
have also established a relatively successful label and
production company. What is your vision when creating
music for yourself and helping artists create a vision for
themselves?
I am inspired to creating music by seeing how it can improve
people lives by bringing joy and happiness. When I see
people react to my music in a good way it also makes me feel
good and reminds me of my purpose on earth; being happy.
Talk a little bit about your time with Black Uhuru. How
did joining that band impact your career early on?
Black Uhuru is the only Reggae group which got
promoted on an International level besides
Bob Marley. This gave me more confidence
know that I was chosen as their new
lead singer. My first Grammy and
US Tour experience also took
place being a part of the
Group.
Looking back at you career,
what moments stand out most
to you?
Coming from school one day and saw a
band performing in downtown Kingston
where I got the opportunity to perform
with the band as they requested someone
from the crowd to perform with them.
Performing at the American Music Awards
and being the most requested artiste by
international rappers.
With all that you have accomplished, how do you keep
yourself motivated and what is next for Junior Reid?
Keeping in touch with the people keeps me motivated. As
for what’s new, my new album is expected to be released
March, hopefully on the JR Records label.
WINTER 2013 BOSS MAGAZINE
53