The Whitsundays Tourism Opportunity Plan - Tourism Queensland

More documents

Recommendations

Info

DISCLAIMER – Whitsundays Marketing and Development and Tourism Queensland make no claim as to the accuracy of the information contained in the Whitsundays Tourism Opportunity Plan. The document is not a prospectus and the information provided is general in nature. The document should not be relied upon as the basis for financial and investment related decision. DISCLAIMER – STATE GOVERNMENT The Queensland Government makes no claim as to the accuracy of the information contained in the Whitsundays Tourism Opportunity Plan. The document is not a prospectus and the information provided is general in nature. The document should not be relied upon as the basis for financial and investment related decisions. This document does not suggest or imply that the Queensland State Government or any other government, agency, organisation or person should be responsible for funding any projects or initiatives identified in this document.
Executive Summary Long Island Purpose The purpose of the Whitsunday Tourism Opportunity Plan (TOP) is to provide direction for the sustainable development of tourism in the Whitsunday region. This document is an update of the Mackay Whitsundays Regional Tourism Investment and Infrastructure Plan (RTIIP) 2006-2016. This particular document however, relates only to the Whitsundays region (a separate document has been developed for the Mackay region). The original Mackay Whitsunday RTIIP was the very first created in Queensland. This new document focuses on the priority catalyst projects for the Whitsunday region as determined in consultation with the Queensland State Government, Whitsunday Regional Council, Whitsundays Marketing and Development, Regional Development Australia Mackay Whitsunday Issac (RDA) and industry. This reflects the change in priorities over the last five years and also notes that some of the existing catalyst projects identified in the previous RTIIP have already been completed. The TOP aims to: Identify new and upgraded tourism product that meets future visitor expectations and demands; Identify the need for new investment and infrastructure that supports the ongoing development of tourism; Provide relevant research-based information on tourism supply and demand; and Provide an agreed focus and mechanism for engagement with the tourism industry, infrastructure and private investors. The TOP does not purport to canvas all possible projects for the region. Further it is not a list of projects to be delivered by government. Recommendations made in this TOP following initial stakeholder consultation have been developed through an assessment of projects based on an agreed set of criteria: The project meets the needs of target markets; The project capitalises on a particular destination attribute that creates appeal; The project has the potential to stimulate growth in the Whitsunday Region over the next 5-10 years; The development of new products compliments and does not unnecessarily compete with existing products; There is a strong level of interest and support from local stakeholders; The project is aligned with the vision for the region and community aspirations; The likely net benefits span across the social, environmental and/or economic outcomes; Aligns with Local/State/Federal Government priorities and is likely to gain political support. Executive Summary The audience of the TOP includes Local, State and Federal Government agencies, regional economic development agencies, Regional and Local Tourism Organisations, investors and developers and tourism industry operators. i
Page 1: The Whitsundays Tourism Opportunity
Page 5 and 6: Contents Hamilton Island Golf Cours
Page 7 and 8: 1 Context Tongue Bay, Whitsunday Is
Page 9 and 10: The Whitsundays region is character
Page 11 and 12: 2 Methodology Blue Pearl Bay, Hayma
Page 13 and 14: Active Explorers are about pushing
Page 15 and 16: Variable service standards, includi
Page 17 and 18: harness interest from surfboarders,
Page 19 and 20: 5.7 Airlie Beach Development Variou
Page 21 and 22: 6.3 Improving the Supply of Telecom
Page 23 and 24: 7.2 Attractions and Activities Oppo
Page 25 and 26: 7.4 Superstructure Opportunity Loca
Page 27 and 28: Opportunity Locations Status Next S
Page 29: 8 Implementation Whitehaven Beach T

The Whitsundays Tourism Opportunity Plan - Tourism Queensland

Create successful ePaper yourself

Delete template?

Save as template?