The Whitsundays Tourism Opportunity Plan - Tourism Queensland
The Whitsundays Tourism Opportunity Plan - Tourism Queensland
The Whitsundays Tourism Opportunity Plan - Tourism Queensland
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Contents<br />
Hamilton Island Golf Course, Dent Island<br />
Executive Summary ..............................................I<br />
Purpose ..........................................................i<br />
Catalyst Projects .................................................ii<br />
Key Infrastructure Projects ......................................ii<br />
Acronyms .......................................................2<br />
1 Context .....................................................3<br />
1.1 What is a <strong>Tourism</strong> <strong>Opportunity</strong> <strong>Plan</strong>? .......................3<br />
1.2 <strong>The</strong> Region .................................................3<br />
1.3 <strong>Tourism</strong> in the Region ......................................5<br />
2 Methodology ................................................7<br />
2.1 TOP Development Methodology ...........................7<br />
2.2 Project Assessment Criteria ...............................7<br />
3 A Vision for <strong>The</strong> <strong>Whitsundays</strong> Region ......................8<br />
3.1 Vision and <strong>The</strong>mes .........................................8<br />
3.2 Target Markets ..............................................8<br />
3.3 Whitsunday Regional Council Community <strong>Plan</strong> ............9<br />
4 Gap Analysis ...............................................10<br />
4.1 Destination Opportunities and Challenges ...............10<br />
4.2 Potential Growth Segments ............................... 11<br />
6 Key Infrastructure Projects ................................16<br />
6.1 Increasing the Supply of Potable Water to the Region ...16<br />
6.2 Improving electricity supply ..............................16<br />
6.3 Improving the Supply of Telecommunications Services ..17<br />
6.4 Introducing Effective Waste Management Systems ......17<br />
6.5 Monitor and Improve Road Access to the Region ........17<br />
7 Investment Projects ........................................18<br />
7.1 Accommodation ...........................................18<br />
7.2 Attractions and Activities ..................................19<br />
7.3 Transport ..................................................20<br />
7.4 Superstructure .............................................21<br />
7.5 Marketing .................................................22<br />
7.6 Community. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22<br />
7.7 Strategic <strong>Plan</strong>ning ........................................22<br />
7.8 Human Resources ........................................23<br />
7.9 Infrastructure Opportunities and Issues .................24<br />
8 Implementation ........................................... 25<br />
5 Catalyst Projects ...........................................12<br />
5.1 Airlie Beach Water Park ....................................12<br />
5.2 Airlie Beach Flow Rider Attraction ........................12<br />
5.3 Airlie Beach Tourist Precinct ..............................13<br />
5.4 Airlie Beach Community, Event and Conference Venue ..13<br />
5.5 Bowen Produce Centre ....................................14<br />
5.6 <strong>Whitsundays</strong> Dive Wreck Trail .............................14<br />
5.7 Airlie Beach Development ................................15<br />
5.8 Whitsunday Coast Airport Runway Extension ............15<br />
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