The Whitsundays Tourism Opportunity Plan - Tourism Queensland

Luncheon Bay
Executive Summary
Catalyst Projects
Seven catalyst projects are identified for the Whitsunday region.
These are tourism investment or infrastructure projects of regional
significance and which are expected to act as a catalyst to generate
a range of other investment, marketing and product development
opportunities.
Airlie Beach Water Park — utilising the existing lagoon
infrastructure;
Airlie Beach Flow Rider Attraction — developed as part of the
water park linked to the exising Airlie Beach Lagoon;
Airlie Beach Tourist Precinct — project to link the key tourism
elements of Airlie Village including the main street, foreshore,
lagoon, Port of Airlie, lookout and visitor centre, botanic
gardens and bicentennial walkway, and a marine discovery
centre;
Airlie Beach Community, Event and Conference Venue — to
serve as a multipurpose community and tourist facility that
could also be integrated with a major car park close to the main
street of Airlie Village;
Bowen Produce Centre — to serve as a focal point for the sale
and presentation of locally grown fruit and vegetables, seafood
and gourmet produce;
Whitsundays Dive Wreck Trail — to start from the Bowen Jetty,
with other sites including Stone Island, Hideaway Bay, and
various sites off Airlie Beach and surrounding Whitsunday
island;
Airlie Beach Development — consolidation and updating of
Airlie Beach plans for development; and
Whitsunday Coast Airport Runway Extension – a proposed
270m extension to 2300m to increase the airport’s capability.
Key Infrastructure Projects
Four key infrastructure projects which require immediate attention 1
and which are canvassed in this TOP are:
1. Increasing the supply of potable water to the regions (the
Burdekin Dam Pipeline Project and/or support for water
recycling);
2. Improving electricity supply and service delivery to the regions;
3. Improving the supply of telecommunications services to the
regions; and
4. Introducing effective waste management systems, especially
for boat sullage.
5. Monitor and improve road access to the region.
1 Projects 1-4 were noted by infrastructure agencies, councils, operators and developers-investors in the development of the original Mackay Whitsundays RTIIP
2006-2012. Project 5 was identified in the RTIIP review in 2012.
ii