1. The 15-Second Principle

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Preface
A dream is a wish your heart makes.
—Walt Disney's Cinderella
Most of us have precious dreams and important goals; why do many of us have difficulty realizing them?
What is it that stands between us and our deepest desires? Is there a way to understand these invisible
barriers so that we can live our lives more fully and achieve more of our aspirations? In the attempt to
answer these questions, and to help transform our frozen fantasies into accessible dreams and tangible
goals, I created The 15-Second Principle.
Understanding the concept of dream realization—and using it to create more passion, pleasure, and
productivity in my life—has been an extremely challenging mission. There always seemed to be one more
obstacle to overcome, one more nuance to learn, and an endless stream of problems to deal with. From
stammering to dyslexia, from stage fright to low self-esteem, from exhaustion to self-doubt, I had my work
cut out for me. In addition, the deeper I delved into dream realization, the more I recognized limiting
patterns and restraining thoughts that were defining my life and designing my future. Although I knew I
had talent and possibility, I realized that, left to my own devices, I was never going to tap into my full
potential or achieve my precious dreams.