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1. The 15-Second Principle

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Inclusion Factor, <strong>The</strong>, 42-44, 201<br />

inertia, 21, 137<br />

stagnant, 17-18, 21<br />

insecurity, 194<br />

integrity, 101<br />

interpreting <strong>15</strong> seconds, 17<br />

intuition, 191

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