English - SIG Combibloc

Low in calories and enriched with collagen,
Vitamin E, calcium and iron, ‘Lactasoy Light
Plus Collagen’ is aimed at women who want an
added value in the products they use every day.
As well as the usual Banana, Chocolate
and Strawberry flavours, exotic variants such
as Black Bean and Tropical have been added
to the range. The newest product in the
company’s range is a chestnut-flavoured soy
drink, a flavour variant prompted by the
chestnut’s popularity with Korean consumers.
The chestnut is rich in proteins, minerals,
calcium and vitamins A, B and C. As the chestnut
is the symbol for the Full Moon festival
(one of Korea’s most important national
holidays), the product has been launched in
good time for the 2007 celebrations.
Hanmi Whole Soymilk has also launched
a range of new soy products, such as a soy
drink with Red Ginseng, on the Korean market.
Red Ginseng has been known in Korea
With a huge range of different flavours,
Sahmyook offers the perfect taste experience
for every member of the family: Banana,
Chocolate, Strawberry, Black Bean, Tropical,
High Calcium and Chestnut.
for centuries for its health-giving effects on
body and mind. As well as its exotic taste,
ginseng is thought to protect against senility
and enhance concentration and general mental
performance. Ginseng is also believed to
have a powerful role in fighting fatigue and
debilitation, and helping to combat stress. The
drink is also offered in Chocolate and Cereal
flavours.
Founded in 1988, Hanmi is now one of
Korea’s leading soy drink producers, with
turnover of around 40 million USD. Hanmi
specializes in the production of soy milk, tofu
and drinks. A special process patented by the
company means that Hanmi’s soy products
are manufactured by a method that treats
the nutrients with extra care.
Facts & Trends 28/29
Fight for market shares
The UHT soy drink market is highly competitive.
In Thailand, for example, this sector
was worth 4.8 thousand million Baht (around
150 million USD) in 2006, an increase of 23
per cent on the previous year. Thailand’s
major players in the area invest more than
500 million Baht (around 15 million USD) a
year in media and marketing activities. Using
intensive marketing, Friesland Foods Foremost
also aims to break into the ranks of the
top three soy drink producers.
sig.biz/combibloc 01/ 08