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Annual Report 2005 (60 pages / 1.3MB) - JAL | JAPAN AIRLINES

Annual Report 2005 (60 pages / 1.3MB) - JAL | JAPAN AIRLINES

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Vision:<br />

What <strong>JAL</strong> Group strives to achieve<br />

Conditions affecting <strong>JAL</strong> Group:<br />

Analysis<br />

<strong>JAL</strong> Group Strategy:<br />

Medium-Term Business Plan<br />

Becoming the world’s No. 1 airline in terms<br />

of both service quality and business volume<br />

means reaching the top level in three separate<br />

aspects: service (customer evaluations<br />

and on-time record), profitability (consolidated<br />

operating profit), and corporate value<br />

(market capitalization). To become our<br />

customers’ airline of first choice, we will<br />

endeavor to provide customers with even<br />

more convenience by enhancing human service.<br />

Our goal for market capitalization is to<br />

be the top network carrier in this regard.<br />

International passenger demand is still<br />

recovering, but we have nearly reached<br />

competitiveness with our domestic network,<br />

and growth in international cargo<br />

continues. Negative factors include some<br />

over which we have no control, such as rising<br />

fuel prices, terrorism, war, and natural<br />

disasters, but these are offset by positive<br />

factors including the strong growth in Asia<br />

and China, as well as Haneda Airport’s new<br />

runway No.4.Competition is intensifying,<br />

and at the same time business opportunities<br />

are multiplying.<br />

<strong>JAL</strong> Group has prepared its <strong>2005</strong>–2007<br />

Medium-Term Business Plan laying out<br />

three strategies: restructuring its international<br />

passenger business, revamping cost<br />

structures, and aggressively expanding<br />

growth markets. It sets out how we will win<br />

out over our competition and leverage our<br />

opportunities. The Group is united in its<br />

determination to build a business model<br />

which can be profitable even in the face of<br />

slowing demand or higher fuel prices, while<br />

maintaining our commitment to safety and<br />

CSR.<br />

Vision<br />

Becoming the world’s No. 1 airline group in terms of both service quality and business volume means …<br />

Service perspective<br />

Satisfaction rating<br />

• Human service<br />

• Intent to fly again<br />

• Convenience, etc<br />

Aim to become first among<br />

network carriers<br />

(3rd as of March 9)<br />

Profitability perspective<br />

Consolidated operating profit<br />

Corporate value<br />

perspective<br />

Market capitalization<br />

We are aiming at the top level in all three categories.<br />

9

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