DIRECT MARKET REPORT GERMAN RETAIL - Europe Real Estate
DIRECT MARKET REPORT GERMAN RETAIL - Europe Real Estate
DIRECT MARKET REPORT GERMAN RETAIL - Europe Real Estate
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Retail business segment development<br />
In the retail sector for smaller units (Einzelhandel) we have seen a slight decrease<br />
in revenues in July 07. Year-on-year wise the overall sale figure declined, the<br />
stock of products unsold increased somewhat. However, it seems that retailers do<br />
have a strong confidence towards the future, which hasn’t been translated so far<br />
in a higher ordering quote. Concessions have indeed been made for sales prices<br />
but are already vanishing in a rapid pace. One can expect the improvement on the<br />
labor market will shore up private consumption in a first step and then the retail<br />
industry in a second step.<br />
The current structural change has considerable significance when assessing the<br />
further development of the German real estate market for retail. The development<br />
of the various retail sub-segments is showing a growing importance of specialist<br />
mail order (internet!), retail parks and food discounters. Size and comfort really<br />
starts to matter.<br />
Exhibit 15 Shift in retail market shares (type of business in % turnover)<br />
Source: BAG, EHI, ifo Institute, HDE<br />
Retail warehouses and discounters are currently undergoing the growth/maturity<br />
phase, whilst hyper- and supermarkets have already passed that stage and are<br />
now in their saturation phase. This negative momentum can be delayed by<br />
modernizing, resizing or re- positioning the retail concept and lay-out. The<br />
demand for the factory outlet concept by investors is even smaller than demand<br />
by retail players.<br />
German retail update - 28/11/2007 16