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DIRECT MARKET REPORT GERMAN RETAIL - Europe Real Estate

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Retail business segment development<br />

In the retail sector for smaller units (Einzelhandel) we have seen a slight decrease<br />

in revenues in July 07. Year-on-year wise the overall sale figure declined, the<br />

stock of products unsold increased somewhat. However, it seems that retailers do<br />

have a strong confidence towards the future, which hasn’t been translated so far<br />

in a higher ordering quote. Concessions have indeed been made for sales prices<br />

but are already vanishing in a rapid pace. One can expect the improvement on the<br />

labor market will shore up private consumption in a first step and then the retail<br />

industry in a second step.<br />

The current structural change has considerable significance when assessing the<br />

further development of the German real estate market for retail. The development<br />

of the various retail sub-segments is showing a growing importance of specialist<br />

mail order (internet!), retail parks and food discounters. Size and comfort really<br />

starts to matter.<br />

Exhibit 15 Shift in retail market shares (type of business in % turnover)<br />

Source: BAG, EHI, ifo Institute, HDE<br />

Retail warehouses and discounters are currently undergoing the growth/maturity<br />

phase, whilst hyper- and supermarkets have already passed that stage and are<br />

now in their saturation phase. This negative momentum can be delayed by<br />

modernizing, resizing or re- positioning the retail concept and lay-out. The<br />

demand for the factory outlet concept by investors is even smaller than demand<br />

by retail players.<br />

German retail update - 28/11/2007 16

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