2012 - New York State Hospitality & Tourism Association

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Manage Your Business. We’ll Power It. 855.273.7560 constellation.com/NYSHTAAD1 40 | FOCUS Fall/Winter <strong>2012</strong>
Over 44,400 hotels globally participate with STR. ARE YOU ONE OF THEM? Let us help you gauge your competition, benchmark performance and identify opportunities to increase your revenue with the STAR Report. Already participating? Check out our great add-ons: Segmentation (free to add): Break down your performance by source of business and source of revenue. Ranking: Determine if you have the highest or possibly the lowest occupancy, ADR or RevPAR of your comp set. Additional Comp Sets: Works just like your first comp set allowing you to compare performance against a different group of competitors. RPM: Visualize your comp set like never before. See how your property performs versus the individual competitors in your comp set. Data is displayed in a scatterplot chart, with each property numerically labeled by its RevPAR ranking. Bandwidth: See your performance trends directly against your competitive set and have an understanding of the range of performance achievements in your set. Segmentation Bandwidth also available. Not ready to commit to the STAR Report? Try out the Hotel Survey. It’s free and allows you to gauge performance against your market. To sign up: contact Jillian McNamee at jmcnamee@str.com or +1 615 824 8664 ext. 3313 www.str.com FOCUS Fall/Winter <strong>2012</strong> | 41
Page 1 and 2: FOCUS NEW YORK STATE Hospitality &
Page 3 and 4: Saving Dollars = Making Sense The B
Page 5 and 6: Est. 1887 Table of Contents FOCUS N
Page 7 and 8: HOTELIERS INK® SERVICE FIRST. ALWA
Page 9 and 10: conducted for the entertainment of
Page 11 and 12: When’s the last time you got a
Page 13 and 14: Association News John Irvin Retires
Page 15 and 16: Elizabeth Santangelo (left) Assista
Page 17 and 18: Industry News Pool Lift Deadline Ap
Page 19 and 20: January 15, 2013 FOCUS Fall/Winter
Page 21 and 22: Why Hoteliers Need To Be Proactive
Page 23 and 24: from the boardroom to the guestroom
Page 25 and 26: Ring for Exceptional Energy Service
Page 27 and 28: Finger Lakes Hotel is Best Western
Page 29 and 30: Members in the News Mirror Lake Inn
Page 31 and 32: ANNOUNCING TWO NEW MEMBER BENEFITS
Page 33 and 34: The Preston Robert Tisch Center off
Page 35 and 36: 2012 Buyers’ Guide 2012 BUYERS’
Page 37 and 38: Sprague Operating Resources LLC Cla
Page 39: Cartridge World Roberta Tabachneck
Page 43 and 44: FOCUS Fall/Winter 2012 | 43
Page 45 and 46: . Only Telkonet's EcoSmart energy m
Page 47 and 48: FOCUS Fall/Winter 2012 | 47

2012 - New York State Hospitality & Tourism Association

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