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2012 - New York State Hospitality & Tourism Association

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Over 44,400 hotels globally<br />

participate with STR.<br />

ARE YOU ONE OF THEM?<br />

Let us help you gauge your competition, benchmark performance and<br />

identify opportunities to increase your revenue with the STAR Report.<br />

Already participating?<br />

Check out our great add-ons:<br />

Segmentation (free to add): Break down your performance by source of business<br />

and source of revenue.<br />

Ranking: Determine if you have the highest or possibly the lowest occupancy,<br />

ADR or RevPAR of your comp set.<br />

Additional Comp Sets: Works just like your first comp set allowing you to compare<br />

performance against a different group of competitors.<br />

RPM: Visualize your comp set like never before. See how your property performs<br />

versus the individual competitors in your comp set. Data is displayed in a<br />

scatterplot chart, with each property numerically labeled by its RevPAR ranking.<br />

Bandwidth: See your performance trends directly against your competitive set<br />

and have an understanding of the range of performance achievements in your<br />

set. Segmentation Bandwidth also available.<br />

Not ready to commit to the STAR Report? Try out the Hotel Survey. It’s free<br />

and allows you to gauge performance against your market.<br />

To sign up: contact Jillian McNamee at jmcnamee@str.com or +1 615 824 8664 ext. 3313<br />

www.str.com<br />

FOCUS Fall/Winter <strong>2012</strong> | 41

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