Parachutt" Inilustrl lssricirltim - Parachute Industry Association

square (100 square feet) space. But space is only 260lo
of the average exhibilor's costs at a trade show,
according lo Tradeshow Week, an industry newsletter.
Exhibit design amounts to about 20/". Salaries for
booth personnel are about 14%; shipping is about 13%;
and travel, lodging and entertainment, about 12/o. Fhe
balance is spent on freight, booth installation and
dismantling, and promotion.
Other show-related decisions: What products to
introduce at lhe show: what kind of pre-show
promotionalcampaign to prepare;and what kind of
exhibit to have. Remember, it willtake an exhibit house
about three months to d€sign and produce an exhibit . .
. and another four or five weeks to ship it to the show
site.
Please review the other articles about trade shows in.
this seaion of your Self-Promotion Manualfor additional
tips and pointers on maximizing your exhibit potential.