Parachutt" Inilustrl lssricirltim - Parachute Industry Association

Each day, award a gnze to th€ p€rson who obtains the
greatest number of qualifled leads. h doesn't have to be
expensile-a botde ol champagne or dinner for two,
perhaps-but it will do wonders for building enthusiasm.
At the end ol each show, have booth personnelcomplete
an waluation form. You can ask them allsorts of questions:
Was the show worthwhile? lrrtere there errcugh people
working the booth (or too many)? Could the design of the
display be improved?
But also ask il their time was used productively. Oo they
feel thay would have been a better asset to the firm il they
had remained in the offics or out in the field? lf so, analyze
where things went wrong.
Perhapstheffong
n€€d€d rnor€ traini
appropriate lor this partiollar sfrow
Track oown the reasons and take Ore needed steps to
ensure a qualifled, effectirn, happy stalf at your n€n show.
Its certainty worth itl