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SHOPPER INSIGHTS - IIR

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12th Annual<br />

<strong>SHOPPER</strong><br />

<strong>INSIGHTS</strong><br />

IN ACTION<br />

July 18-20, 2012<br />

Marriott Downtown Magnificent Mile<br />

Institute for International Research<br />

708 Third Avenue, 4th Floor<br />

New York, NY 10017-4103<br />

NEW FOR 2012<br />

• 100% new main stage keynotes - the most prolific minds today<br />

• New Symposia on Segmentation - what matters to: Multicultural,<br />

Boomers and Millennials<br />

• More Global Perspectives than ever: China, India, France,<br />

Switzerland, Ukraine and more<br />

• Extension Room offers a full immersive experience to dive deeper<br />

• New speakers on Digital, Social and Mobile from<br />

Groupon, American Express, Yahoo! and Google<br />

• Global Economic Update examining shifts in shopper spending and<br />

behavior around the world<br />

BACK BY POPULAR DEMAND<br />

• Global capabilities and emerging markets Symposium<br />

• Diverse retail perspectives including Target, Walmart, 7-Eleven,<br />

Sam's Club and more<br />

• Content review board ensuring no commercialism from the podium<br />

• Mentor program for first timers<br />

• 100% all new case studies always focused on the “IN ACTION”<br />

Experience for yourself, why this is considered<br />

the VOICE OF THE INDUSTRY.<br />

If you've already received a mailing, please pass this along to someone else who might be<br />

interested in attending. Together let's keep the earth clean and the networking growing.<br />

M2415<br />

12th Annual<br />

<strong>SHOPPER</strong><br />

<strong>INSIGHTS</strong><br />

IN ACTION<br />

Championing the Value of<br />

Activating Research at Retail<br />

IN-STORE<br />

The New, Integrated,<br />

Multi-Channel, Socially<br />

Interwoven Journey<br />

to Purchase<br />

MOBILE<br />

ONLINE<br />

BILLY BEANE<br />

General Manager,<br />

Oakland A’s<br />

and Subject of<br />

Moneyball<br />

JOHN GERZEMA<br />

Co-Author,<br />

Spend Shift<br />

and The Brand<br />

Bubble<br />

DARREN MARSHALL<br />

VP Global Shopper<br />

Development,<br />

The Coca-Cola Co<br />

ANNIE ZIPFEL<br />

VP Owned<br />

Brands and<br />

Packaging,<br />

Target<br />

Corporation<br />

DAVID EAGLEMAN<br />

Neuroscientist<br />

and International<br />

Bestselling Author,<br />

Incognito<br />

MARTHA WALSH<br />

Director, Global<br />

Customer Insights,<br />

Walmart<br />

SEAN BRUICH<br />

Measurement &<br />

Monetization<br />

Analytics,<br />

Facebook<br />

KATE HAMMER, Ph.D.<br />

Chief Storyteller<br />

KILN<br />

July 18-20, 2012<br />

Marriott Downtown Magnificent Mile<br />

Chicago, IL<br />

www.shopperinsightsevent.com

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