SHOPPER INSIGHTS - IIR

16 Keynotes and 80+ Speakers Representing the Most Accomplished
Storytellers Across Disciplines, Industries & Expertise
Main
Stage
Keynotes
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BILLY BEANE, General Manager, Oakland A’s and Subject of Moneyball
discusses objectivity that numbers can bring to the business world...Create Value
DAVID EAGLEMAN, Renowned Neuroscientist and Author Incognito: The
Secret Lives of the Brain marshals new data from social neuroscience to
show that people use the same brain circuitry to relate to brands as they do
to one another… What Matters to the Mind of the Consumer?
JOHN GERZEMA, Co-Author, Spend Shift and The Brand Bubble explores
post-crisis values and behavior shifts and the new imperatives for business…
Shopper Revolution
MARC GOBE, CEO, Emotional Branding LLC reflects on the future of retail
in a social economy. Capture the limitless opportunities offered for those
who have a social voice…Social Commerce as an Ecosystem
KEN ERICKSON, Ph.D., CEO & Cultural Anthropologist, Pacific Ethnography
Company reveals research on consumer revolution in China retail…
Global Retail Research
ANDREW DUGUAY, Senior Economist, ITR presents a global economic
outlook with distinct points that business leaders must not miss…
Separate Fact from Fiction
KATE HAMMER, Ph.D., Chief Storyteller, KILN provides you with the tools to
craft better stories across the product/brand lifecycle…Connecting the Dots
DARREN MARSHALL, Vice President, Global Shopper Development,
The Coca-Cola Company shares how their movement for Shelf Savvy Marketing
is empowering leaders around the world…Convert Shoppers into Buyers
MARTHA WALSH, Director, Global Customer Insights, Walmart delivers a
deep understanding of the path-to-purchase through the lens of the trip type…
Create Shopper Missions
ANNIE ZIPFEL, VP Owned Brands and Packaging, Target Corporation
explores impactful strategies that revitalize both categories and owned
brands…Growth in Private Brand
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SEAN BRUICH, Measurement & Monetization Analytics, Facebook unveils
the new ROI tool that links in-store sales to social, mobile and traditional
media…The New KPI’s
JEFF SMITH, Partner, Prophet provides you with the business case for
building a strong consistent brand and how that “start to finish” strategy can
help you create value…Brand Excellence
MIKEL CIRKUS, Global Director, Conceptual Design Group, Firmenich Flavors
examines future trends shaping tomorrow’s global consumer…
What’s Trending Now?
KRISTIN FERRARACCIO, Director, Category Management, Activision Blizzard
DARD NEUMAN, Ph.D., President of Insights, SmartRevenue showcases
how the consumer moves through gaming platforms…
Gamers Shop the Way they Play
RICHARD WINTER, President, POPAI reveals an exclusive first look at a
Shopper Engagement Study focusing on traditional intercept interviews,
eye-tracking, and neuromonitoring…What Makes a Shopper Stop?
Retailers
Jeffrey Boorjian, VP, Marketing,
CAESARS ENTERTAINMENT
Sharonda Britton, Director of Marketing,
African American and Asian, WALMART
Deanna Canedo, Director of Marketing, Hispanic, WALMART
Cindy Casper, Senior Director Insights, SAM’S CLUB
Ned Kumar, Web Strategist, FEDEX SERVICES
Stanley Lucas, Director, Customer Insights, LANE
BRYANT, FASHION BUG AND CATHERINES PLUS-
CHARMING SHOPPES, INC.
Damodar Mall, Director Food Strategy, FUTURE GROUP
Harry Overly, VP of Marketing, USA Grocery,
TREEHOUSE FOODS
Connie Walsh, Director of Marketing and Packaging,
STAPLES
LaNoir Washington, Senior Manager, Global
Consumer Insights, WALMART
Ben Wynkoop, Director of Visual Merchandising &
Category Planning, 7-ELEVEN
Manufacturers
Tetyana Abrosimova, Head of Consumer Marketing,
LG ELECTRONICS UKRAINE
Michelle Adams, VP, Strategic Insights, PEPSICO
Rafael Alcaraz, Ph.D., VP Global Advanced Analytics,
Digital Media, and Strategic Foresight,
THE HERSHEY COMPANY
Andres Amezquita, VP eCommerce, MATTEL, INC.
CarrieAnn Arias, Director of Shopper Marketing,
DOLE FRESH VEGETABLES
Jamie Borteck, VP Marketing,
FOOD SHOULD TASTE GOOD
Jill Boyce, Director Shopper Insights, SARA LEE
Tom Burkemper, Senior Director Category
Management/Trade Marketing,
ANHEUSER-BUSCH INBEV
Lauren Cercone, Director of Consumer & Shopper
Insights, DOLE FRESH VEGETABLES
Rob Colarossi, VP, Category Leadership,
HOSTESS BRANDS
Rich Ezra, VP Marketing, EK SUCCESS BRANDS
T G FuQua, Brand Manager Shopper Marketing,
TYSON FOODS
Craig Geiger, Director Category Management,
BARILLA AMERICA
Sangeeta Gupta, Director, Consumer Strategy &
Insights, PEPSICO INDIA
Anne Jones, VP, Shopper Marketing and
Business Development, KIMBERLY-CLARK
Mike Klein, Associate Director, Sales Analytics &
Insights, POST FOODS
Tracy Luckow, Senior Director, Strategy, Insights &
Innovation, DANNON
Bryce McTavish, VP, Channel Marketing, MILLERCOORS
Phil McGee, Director, Shopper Insights, Campbell's North
America & Pepperidge Farm, CAMPBELL SOUP COMPANY
Nancy Montague, Senior Director of Global Category
Development, WRIGLEY
Kelley Peters, VP Integrated Insights & Strategy, POST FOOD
Mike Quintan, Senior Manager, Consumer Strategy
and Insights, FRITO-LAY NORTH AMERICA
Vikram Sarma, Global Shopper Insights Lead,
Specialty Division, CLOROX CO.
Chris Shaw, Group Leader, Category Business
Planning, H.J. HEINZ CO.
Simon Small, Global Sales and Category
Development - Confectionery, NESTLÉ
JD Spangler, VP Global Business Development,
HANESBRANDS
Joy Steinberg, Consumer Care Insights, BURT’S BEES
Joe Tasker, Category Manager,
LACTALIS AMERICAN GROUP
Christian Thompson, Senior Director of Shopper
Insights, KELLOGG’S
John Whitaker, VP Consumer & Shopper Insights,
HANESBRANDS
Heath Willis, Director, Global Shopper Marketing,
COCA-COLA REFRESHMENTS
Digital & Mobile
Chip Jessopp, Vice President, GROUPON
David Laird, Research Director, B2B Insights, YAHOO!
Lisa Landsman, Team Manager, Commerce CPG
Sales, GOOGLE
Catherine Roe, Head of CPG, GOOGLE
David Wolf, VP, Global Business & Market Development,
AMERICAN EXPRESS
Thought-Leaders
Candace Adams, Ph.D., President, Global Retail Strategy,
SMARTREVENUE
Priya Baboo, EVP, Shopper Insights & Strategy,
VIDEOMINING
Louis-Michel Barbotin, President Global Shopper
Insight, SYMPHONYIRI
Mark Berry, EVP, Retail & Shopper Insights,
IPSOS MARKETING
Joe Beier, EVP, GFK SHOPPER & RETAIL STRATEGY
Ralph Blessing, EVP, GFK NEW PRODUCT WORKS
George E. Brown II, Senior Account Executive,
MEYERS RESEARCH CENTER
Carmen Bryant, Research Director, ESSENCE
COMMUNICATIONS
Alison Chaltas, EVP, GFK SHOPPER & RETAIL STRATEGY
Andy Cremer, Vice President, RTC
Brant Cruz, VP, Retail and eCommerce Practice,
CHADWICK MARTIN BAILEY
John Dranow, CEO, SMARTREVENUE
Sarah Gleason, EVP, GFK SHOPPER & RETAIL STRATEGY
Cheryl Halverson, VP, Retail & Services,
GONGOS RESEARCH
Brenda Hurley, Senior Vice President, C+R RESEARCH
Ellie Hutton, VP, Community Panel Research,
VISION CRITICAL
Jeff Inman, Associate Dean for Research and Faculty,
Katz School, UNIVERSITY OF PITTSBURGH
Kris Medford, Director, Shopper Sciences,
INTERBRAND DESIGN FORUM
Nadine McCracken, VP, Retail Solutions and
Product Development, SMARTREVENUE
Jeff McKenna, Senior Consultant,
CHADWICK MARTIN BAILEY
Aaron Reid, Ph.D., Founder and Chief Behavioral
Scientist, SENTIENT DECISION SCIENCE
Dhiraj Rajaram, Founder, CEO & Chairman, MU SIGMA
Juan Ruiz, Research Director, C+R RESEARCH
Susan Sentell, President & CEO, GLADSON
James Sorensen, Senior Vice President,
TNS RETAIL & SHOPPER
Tom Sullivan, President, VIDEOMINING
Bruce Vierck, Vice President, RTC
Christi Walters, Principal, Consumer Products,
GONGOS RESEARCH
John Williamson, Founder & CEO, QUALVU
Kaye Young, Senior Vice President, SMARTREVENUE
To Register CALL 888.670.8200 INTERNATIONAL 941.554.3500 EMAIL Register@iirusa.com 3