SHOPPER INSIGHTS - IIR

12th Annual
SHOPPER
INSIGHTS
IN ACTION
Every July in Chicago, your industry gathers to champion the activation of research at retail.
The gathering is known as The Shopper in Insights in Action Event… where the focus
is ALWAYS on the action.
We’re often asked how we continue to improve
and evolve the event every year, year on year…
Our answer is simple.
It is a privilege to be the trusted brand for hosting the annual voice of the industry. There is no
other event that’s more practical and on point with exactly what you need whether you are a
shopper marketer, retailer, researcher or category leader. We take this very seriously. Our
dedicated team spends countless hours making sure we understand what matters most to you,
your brand, your category and growing your business.
Responding to the resulting behavior shifts regarding the economy, digital and social
commerce, our timely 2012 theme and focus is grounded in navigating The NEW, Integrated,
Multi-Channel, Socially Interwoven Journey to Purchase.
The 2012 agenda is designed to be holistic...
We’ve made sure to capture a diversity of insights from big box to small box to boutique shops.
We include research on the multicultural shopper to the consumer revolution in China retail.
Through specific real world case examples and prolific visionary expertise, we make sure to
provide a Global Economic Update revealing long-term implications to shifting shopper
dynamics and behavior.
The event that never stops growing...
We proudly announce 15 main stage keynote presenters, more than 80 speakers,
and 5 brand new tracks covering Segmentation, Mobile and Social Commerce, ROI and
Measurement, and Technology as a Research Tool and Shopping Tool.
Remaining loyal to the core and history of the Shopper Insights program, we’ll continue to discuss
the rapidly transforming areas in Category Management, Insights in the Store, Insights Beyond
the Store, Collaboration, Retail Brands, and Global Capabilities & Emerging Markets with
ALL BRAND NEW content from those who are driving innovation and making things happen.
Chances are future growth will come from the fringes, so find out what will remain center of the
plate for value-minded consumers and the biggest opportunities to expand in China, India,
Ukraine, Switzerland and more.
In a digital world where mobile is a lifestyle not a technology, we recognize that social
commerce is going to forever change the way we look at and segment our shoppers. This year
pays particular attention to the digital space and segmentation as a focus area.
In an increasingly complex and intensely competitive environment where change and
uncertainty are the New Normal, understanding customer behavior and translating that
strategically calls for mass collaboration of retailers, manufacturers and supplier and agency
side thought leaders.
At Shopper Insights in Action, that’s exactly what you’ll get. You’ll have the unique opportunity to
learn from the most accomplished storytellers across disciplines, industries and expertise.
This is certainly a Shopper Revolution and there’s a lot to talk about and share.
We look forward to seeing you this July in Chicago.
Rachel McDonald
Conference Director,
Shopper Insights in Action
Institute for International Research
Championing the Value of
Activating Research at Retail
Kim Rivielle
Managing Director,
Marketing & Business Strategy Division
Institute for International Research
Lessons From A Legendary Leader
•••••••••••••••••••••••••••••••••••••••••
“You want insight to be
robust, actionable and right.
But we run the risk of making
the pursuit too complex and
too difficult, because really
what you want at the end
of the day is not perfection,
but something you can act
upon.
”
– A. G. Lafley, Former CEO, Procter & Gamble
and Keynote 2011
The Industry Has Spoken
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“Great conference, I am
definitely coming back next
year and will bring more of
my staff. The material was
relevant and actionable.
Thank you!
”
– Art Sebastian, Director, Sales Strategy &
Customer Development, Kraft Foods
“Best cross pollination of
manufacturers, retailers, and
suppliers I’ve seen at an
event.
”
– JD Spangler, VP Global Business Development,
HanesBrands
Our Social Community Agrees
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@bwhittaker:
Had a day
filled w/great
shopper insights
techniques.
#shopper360
@ SteveLevine1:
#shopper360 really
good conference.
Shopper insight
conference
yieldedinsight
#shopper360
2
www.ShopperInsightsEvent.com