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The Pork Industry at a Glance - National Pork Board

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<strong>Pork</strong> Production<br />

Public<br />

<strong>Pork</strong><br />

Names and<br />

Environment<br />

St<strong>at</strong>s<br />

Glossary<br />

Today Health Safety Numbers<br />

Quick Facts<br />

Quick Facts<br />

Timeline<br />

1954 N<strong>at</strong>ional Swine Growers Council formed to<br />

pursue goal of developing a leaner, me<strong>at</strong>type<br />

hog and to develop more pork-specific<br />

promotion funding.<br />

1966 Meeting of 90 pork producers – the<br />

“Moline 90” – in Moline, Ill., results in<br />

$40,000 “Get Ready” fund to launch a<br />

n<strong>at</strong>ional voluntary market checkoff.<br />

1967 <strong>The</strong> first voluntary market checkoff funds<br />

are collected in six pilot counties in Iowa<br />

and Illinois.<br />

1968 <strong>Pork</strong> industry launches first n<strong>at</strong>ional, porkspecific<br />

voluntary producer checkoff. Called<br />

“Nickels for Profit,” the program is based on<br />

a checkoff of five cents per hog.<br />

1972 <strong>Pork</strong> industry starts celebr<strong>at</strong>ing October as<br />

N<strong>at</strong>ional <strong>Pork</strong> Month.<br />

1977 Voluntary producer checkoff is raised to 10<br />

cents per head.<br />

1985 <strong>The</strong> <strong>Pork</strong> Promotion, Research and<br />

Consumer Inform<strong>at</strong>ion Act of 1985 is<br />

signed into law. Known as the <strong>Pork</strong> Act,<br />

it provides a n<strong>at</strong>ional, legisl<strong>at</strong>ive Checkoff<br />

on sales of market hogs, breeding stock,<br />

imported hogs and pork products.<br />

1986 N<strong>at</strong>ional legisl<strong>at</strong>ive Checkoff begins, with<br />

initial r<strong>at</strong>e <strong>at</strong> 0.25 of one percent of the<br />

market value of each hog.<br />

1987 <strong>The</strong> well-known n<strong>at</strong>ional promotion<br />

campaign, <strong>Pork</strong>. <strong>The</strong> Other White Me<strong>at</strong>®, is<br />

introduced and through the <strong>Pork</strong> Checkoff<br />

begins repositioning pork as a lean,<br />

nutritious protein source.<br />

1988 <strong>The</strong> first World <strong>Pork</strong> Expo <strong>at</strong> the Iowa St<strong>at</strong>e<br />

Fairgrounds in Des Moines, Iowa, <strong>at</strong>tracts<br />

60,000 people.<br />

1989 <strong>The</strong> Checkoff’s <strong>Pork</strong> Quality Assurance®<br />

(PQA) Program is introduced. <strong>The</strong><br />

producer educ<strong>at</strong>ion and management<br />

program emphasizes good management<br />

practices in the handling and use of animal<br />

health products.<br />

1989 Technology developed with producer<br />

Checkoff funds is used by McDonald’s<br />

n<strong>at</strong>ionally to market <strong>The</strong> McRib® pork<br />

sandwich.<br />

1990 <strong>The</strong> Checkoff-funded Market Basket Study<br />

examines the nutrient composition of pork<br />

<strong>at</strong> supermarkets n<strong>at</strong>ionwide. It reinforces<br />

the <strong>Pork</strong>. <strong>The</strong> Other White Me<strong>at</strong>® slogan,<br />

and shows th<strong>at</strong> pork is, on average, 31<br />

percent leaner than it was 10 years before<br />

due to pork producers responding to<br />

consumers wanting leaner pork. Notably,<br />

the study identifies the eight cuts of pork<br />

th<strong>at</strong> are as lean as chicken.<br />

Timeline<br />

37

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