2008 PROCEEDINGS - Public Relations Society of America

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Facing Communication Professionals. Published by The Institute for Public Relations
Research and Education.
Pavlik, J. (2007). Mapping the consequences of technology on public relations. Published by The
Institute for Public Relations Research.
Porter, L. & Sallot, L. (2003). The Internet and public relations: Investigating practitioners' Roles
and World Wide Web use. Journalism & Mass Communication Quarterly, 80, 603-622.
Porter, L. & Sallot, L. (2005). Web power: A survey of practitioners’ World Wide Web use and
their perceptions of its effects on their decision-making power. Public Relations Review,
31, 111-119.
Porter, L., Sallot, L., Cameron, G., & Shamp, S. (2001). New technologies and public relations:
Exploring practitioners' use of online resources to earn a seat at the management table.
Journalism & Mass Communication Quarterly, 78, 172-190.
Porter, L., Sweetser, K., Chung, D. & Kim, E. (2006). Blog power: Examining the effects of
practitioner blog use on power in public relations. Public Relations Review, 33, 92-95.
Rogers, E. M. (2003). Diffusion of Innovations, 5th Edition, The Free Press, New York.
Sinkinson, J. (2007). Seizing the day: A revolutionary time for public relations. Retrieved Oct. 8,
2007, from The Bulldog Reporter Web site: http://bulldogreporter.com
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