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Title sig.biz/combibloc 03/03
Anyone who wants to participate or check the progress of the competition can do so on the product Website. Good Websites should have numerous other features like games, an SMS service, mobile ringing tones and images to download, creative tools and chat rooms. If the Website is interesting and interactive and regular updates keep users entertained, kids will log onto the site again and again to use what is on offer. There is also enough room on a Website to provide information about new products or flavours. What is important here is to achieve customer loyalty at an early point. Customer relationship management is the right motto for marketing to kids as it is elsewhere. If a company has already set up a good Website, it is also possible to collect e-mail addresses and use them effectively for communication purposes. It is important with children for these methods always to have an element of fun and to be interactive. Developing tastes Search the drinks market for new flavours and you will see some interesting results. Despite the great innovative force and continuous development of new recipes, most new products are launched in apple, strawberry, orange and raspberry flavours. It seems that even children tend to reach for familiar flavours. In other words, anyone who wants to put a product on the market that will sell in masses should choose the well-known flavours and ensure its market presence is made unique by great packaging. For every child an adequate format: the packaging size changes with increasing age. New trends – new products The eating habits of adults and children have changed fundamentally in recent years. The classic three meals have been replaced by five. Futurologists predict that consumers will move more and more away from fixed eating habits and, in particular, from eating at fixed times. The buzz words are ‘grazing’ and ‘snacking’. It is increasingly common for breakfast to be missed and replaced with a snack at break time. Many children have to eat their lunch away from home. Without doubt, there is market potential for the future here. Take a look at the shop shelves and you will see that the amount of fruit juices with vitamin supplements like AC and E is increasing. Juices or milk drinks with fibre supplements are also becoming more important. The percentage of children that are overweight has risen rapidly over the past few years. It is estimated that 33% of girls and 25.8% of boys in Germany aged between 10 and 13 are too fat. This is more than twice as many as in 1985. The reason for this development has been shown to be the altered eating and leisure patterns of children, who now tend to have a less balanced diet and are more sedentary. This trend also provides marketing opportunities for new healthy and lowcalorie drinks and break snacks. A classic favourite – cartons with a straw Beverage cartons are not only loved by children – their parents like them, too. They are lightweight, fit nicely into a child’s hand and don’t break if they are dropped. Children love the straws. Adults Title 14/15 like cartons with a straw because they are clean and hygienic and spills are rare. Tweens and teenagers prefer packages with a practical screw cap. Preferred package sizes also change with increasing age. Whereas a 200 or 250 ml package is absolutely sufficient for a child, the usual and most popular size for tweens is 330 ml. Teenagers are much more thirsty and will gladly consume ice tea from a 500 ml package. Marketing experts have a high regard for beverage cartons because they offer unlimited design potential with their four fully printable sides. What is more, SIG Combibloc gravure printing guarantees brilliant colours. SIG Combibloc filling machines allow different volumes to be dosed on a single machine. This means that beverage cartons can be filled according to the targeted age group in 200, 250, 330 or 350 ml sizes. Perfectly packaged in this way, the products go out to consumers – in particular the consumers of tomorrow. Sources: Datamonitor, Targeting Soft Drinks to Youths, Reference Code: DMCM0059, Publication Date: 07/01 Zukunftsinstitut GmbH, Megatrend documentation, 2002 sig.biz/combibloc 03/03
Page 1 and 2: Issue 03/03 sig.biz/combibloc Marke
Page 3 and 4: Contents 2/3 Contents Page Editoria
Page 5 and 6: Contemporary design The Spanish dai
Page 7 and 8: combiTwist and combifit win the Ame
Page 9 and 10: Small with a big future Children ar
Page 11 and 12: children. In plain terms, this mean
Page 13: Providing stimuli Regarding the ent
Page 17 and 18: Christmas all over the world Cultur
Page 19 and 20: Attributed with magic powers and no
Page 21 and 22: Catherine’s Palace: former reside
Page 23 and 24: Dairies subject to massive economic
Page 25 and 26: Portrait 24/25 sig.biz/combibloc 03
Page 27 and 28: 1948 1957 1959 1965 1977 1980 Since
Page 29 and 30: Keep it colourful: the brightly dec
Page 31 and 32: Christmas 2002: solidarity of a cul
Page 33 and 34: New life in a former dairy TONI DAI
Page 35 and 36: New seedlings are planted for every

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