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Natural juices – now in combibloc
Since September of this year, natural juices produced by Bavaria Waldfrucht GmbH are
available in ecologically beneficial cartons from combibloc.
Gifts with a future
The “Brikkado” campaign proves that gift wrapping paper can be more than just a
pretty covering. By supporting the campaign, France is making presents with a future;
for children all over the world and for the environment.
“Brikkado” is being organised by
UNICEF through the Alliance Carton Nature
(ACN) in collaboration with SIG Combibloc
in France. The idea behind the concept is
one of experiencing solidarity. UNICEF is
facilitating vaccination programmes that
will help combat polio.
The appeal is to children to collect beverage
cartons and bring them to school. In
conjunction with the ACN, the packages
are recycled. The recovered fibres are subsequently
used to make gift wrapping paper,
which is sold through the schools and
the trade. Profits are allocated to UNICEF.
With “Brikkado” there is a double benefit
for both children and buyers: the knowledge
that recycling beverage cartons is
worthwhile plus the satisfaction of having
sig.biz/combibloc 03/03
Until recently, all the company’s products
were filled into glass bottles. As a
consequence of Germany’s mandatory deposit
legislation, Bavaria Waldfrucht GmbH
has decided to begin the transition to carton
packages. Initially, their apple-blackcurrant
fruit juice is being launched in the sports
drink sector, while the elderberry juice is
being positioned as a ready-to-drink tonic
made a contribution to world health. The
profits from a single roll of wrapping paper
will pay for three children to be vaccinated.
In 2002, no less that 480,000 school children
took part in the “Brikkado” campaign, originally
conceived in 1995. The revenue covered
the cost of over two million vaccinations.
The French government has since honoured
UNICEF for its efforts in supporting
solidarity and the environment with its
award for sustainable development. A success
story that is being achieved through
collaboration with the ACN. Ever since
1990, this association, comprising representatives
of SIG Combibloc, Tetra Pak and
Elopak, has been communicating the positive
aspects of the beverage carton – above
all for the environment.
against colds. Both products, packaged in
the combiblocCompact format, are being offered
by discounters as well as the classic retailers.
“Listing negotiations are highly
promising”, says Axel Scharnofski, Marketing
Manager at Bavaria Waldfrucht GmbH.
“If this trend continues, we shall be converting
other products to carton packages.”