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Contemporary de<strong>sig</strong>n<br />
The Spanish dairy cooperative Capsa is breaking new ground with the de<strong>sig</strong>n concept<br />
of its <strong>combibloc</strong> cartons. In keeping with the season, their “Asturiana” brand UHT milk<br />
is currently presented in an autumn theme.<br />
One of the most definite ways of attracting<br />
the consumer’s attention to a product<br />
is to present it in an attractive and unusual<br />
packaging de<strong>sig</strong>n. The number one in the<br />
Spanish milk industry is Capsa (Corporación<br />
Alimentaria Peñasanta), a dairy cooperative<br />
located in Asturias in the north<br />
of the country and the number one in the<br />
Spanish milk industry has taken the bold<br />
step to differentiate their “Asturiana” milk<br />
brand from competing products.<br />
Their traditional landscape de<strong>sig</strong>n on<br />
the packaging has been replaced by an<br />
Europe-wide image campaign<br />
With its innovative packaging solutions, SIG Combibloc establishes new benchmarks.<br />
The Europe-wide image campaign is drawing attention to this particular strength.<br />
Current evidence is the packaging innovation<br />
combishape, which allows aseptic<br />
cartons to be formed individually, thereby<br />
providing branded products with an unmistakable<br />
external identity.<br />
The new image campaign exploits this<br />
packaging creation as an appealing example<br />
of SIG Combibloc’s innovative potential –<br />
attractive in every sense of the word. Under<br />
the motto: “SIG Combibloc – Innovations<br />
autumnal theme. Differentiation from competitors’<br />
packages is not the only benefit.<br />
Associations with the natural changing of<br />
the seasons also emphasises the positioning<br />
of the brand as a natural source of<br />
health and well-being.<br />
Since November, Capsa is proving that<br />
the association with the seasons of the year<br />
is not simply a short-lived fad, but a concept<br />
that is being energetically implemented.<br />
Ever since then, their packages, sporting a<br />
wintertime theme, are gaining increased<br />
attention.<br />
Create New Perspectives”, the campaign<br />
draws the viewer’s attention to a human<br />
eye that, with its triangular pupil, could<br />
hardly be more unusual and individual. A<br />
shape and an idea which are literally eyecatching<br />
– no less so than the combishape<br />
concept and numerous other innovative<br />
solutions that SIG Combibloc can offer its<br />
customers.<br />
News 4/5<br />
<strong>sig</strong>.<strong>biz</strong>/<strong>combibloc</strong> 03/03
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