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Spectrum<br />
In dialogue with the market<br />
The International Federation of Fruit Juice Producers Symposium (IFU), a forum where suppliers,<br />
producers and institutions exchange views and experiences, was held from 22 to 27 June 2003.<br />
The choice of Moscow as the venue clearly reflects the <strong>sig</strong>nificance of the Russian market which,<br />
with a volume of 1.8 billion litres, has developed into one of the world’s largest.<br />
Showing the flag in Moscow: Thomas Binder,<br />
Business Development Manager, Russia, spoke on<br />
behalf of SIG Combibloc Eastern Europe.<br />
<strong>sig</strong>.<strong>biz</strong>/<strong>combibloc</strong> 03/03<br />
In Moscow, some 300 participants<br />
caught up with the latest perspectives and<br />
strategies in the fruit juice market. Changing<br />
consumer habits were discussed as<br />
much as the latest marketing trends as<br />
well as innovations and optimisations in<br />
the sectors of quality management and<br />
process technology. The professional forum<br />
also addressed market-specific questions<br />
such as national guidelines, trade<br />
agreements and barriers, plus the particular<br />
aspects of rapidly growing markets.<br />
Meeting consumer requirements<br />
Given the major strategic <strong>sig</strong>nificance<br />
of Russia, the main sponsor of the symposium,<br />
Thomas Binder, Business Development<br />
Manager for Russia, spoke on behalf<br />
of SIG Combibloc Eastern Europe. In addition<br />
to highlighting SIG’s 70 years of competence<br />
in packaging liquid products, the<br />
other focal points of his presentation were<br />
the packaging innovation combifit and the<br />
new combishape technology.<br />
In order to survive in an environment<br />
of ever stronger competition, juice producers<br />
must position their products towards<br />
meeting the growing requirements of consumers.<br />
Nowadays, products that are consumed<br />
on a daily basis are at the heart of a<br />
continuous improvement process.<br />
One of these improvements from<br />
<strong>combibloc</strong> was, in addition to combiTop<br />
the world’s first reclosable opening aid, the<br />
combiTwist which, according to Thomas<br />
Binder is, “A closure that has <strong>sig</strong>nificantly<br />
enhanced consumer convenience and generated<br />
increased sales for producers.”<br />
The package makes all the difference<br />
Also as a marketing tool for differentiation<br />
from competitors, the package is taking<br />
on increased <strong>sig</strong>nificance. By presenting<br />
the current combifitPremium format<br />
and the new technology combifit, Thomas<br />
Binder again emphasised the importance<br />
of <strong>combibloc</strong> as a competent and innovative<br />
systems supplier to the beverage industry.<br />
Its expertise ranges from the development<br />
of filling equipment right through to POS<br />
positioning in the market.<br />
Overall, the participants in the forum<br />
events gained a comprehensive overview<br />
of current trends in the global fruit juice<br />
market and valuable impressions that will<br />
impact on future developments.
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