Cost of coffee.indd - RISC

contents
A
introduction 1
aims 1
using the pack 1
curriculum links 2
glossary 4
coffee file background – history, production, the coffee distribution chain 6
mugged role play exploring strategies to deal with the coffee crisis 15
crisis, what crisis? detailed analysis of the causes, consequences & solutions of the crisis 19
a fair price? critique of nestlé’s booklet the coffee cycle 24
how fair’s fair looking at the pros & cons of fair trade 32
marketing ethics analysis of fair trade marketing strategies 40
appendix 1: the coffee crisis: summary of the crisis by the International Coffee Organisation 47
appendix 2: sustainable coffee: certification system which protects rain forests 50
appendix 3: sustainable development: Kenco’s sustainable coffee brand 52
appendix 4: co-op’s fairtrade coffee: background to the co-op’s move to fairtrade 53
appendix 5: mugged: assessment of the performance of the ‘Big Four’ coffee companies 55
appendix 6: rescue plan: Oxfam’s proposals to overcome the crisis 59
appendix 7: partners’ blend: responses to Nestlé’s move into fair trade coffee 62
appendix 8: robbing coffee’s cradle: how GM coffee will further undermine coffee growers 67
appendix 9: behind the mask: critique of CSR by Christian Aid 69
teaching resources 72
background reading 75
useful contacts 77
web links 78
feedback form 80
“
The world economy is the most efficient expression of organized crime. The international bodies
that control currency, trade, and credit practice international terrorism against poor countries,
and against the poor of all countries, with a cold-blooded professionalism that would make the
best of the bomb throwers blush.
Eduardo Galeano Upside Down: a primer for the looking-glass world
”