Cost of coffee.indd - RISC

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1990 european fair trade association (efta) set up EFTA is a network of 12 fair trade organisations in nine European countries which import fair trade products from some 575 economically disadvantaged producer groups in developing countries. It aims to make fair trade importing more efficient and effective by harmonising and coordinating fair trade activities in an international context. www.eftafairtrade.org 1991 cafédirect established Oxfam, Twin Trading, Traidcraft and Equal Exchange set up Cafédirect, modelled on the arrangements Max Havelaar made with Mexican coffee producers after the 1989 coffee price crash. It engaged directly with coffee producers in long-term production and supply arrangements at guaranteed prices. The products were marketed nationally and distributed through mainstream channels, including supermarkets. www.cafedirect.co.uk 1994 first license to use the uk fairtrade mark The Fairtrade Foundation awards the Mark to Green & Blacks for Maya Gold chocolate. There are now over 1000 products licensed to use the Fairtrade Mark in the UK (www.fairtrade.org.uk for an up-to-date list) 1994 network of european world shops (news!) set up NEWS! was established to reflect the reduction of trade barriers within the European Union and co-ordinate co-operation between World Shops all over Western Europe. The Network consists of 15 national World Shop associations in 13 different countries representing about 2,500 World Shops across Europe. It promotes fair trade in general and World Shops in particular. www.worldshops.org Fair trade puts people before profit. It is a partnership between producers, traders and consumers who are working to remove the disadvantages suffered by producers, to increase producers' access to markets and promote the sustainable development process. Fair trade works to create means and opportunities for producers, especially disadvantaged, small-scale producers, to improve their living and working conditions. Its mission is to promote social equity, environmental protection and economic security through trade, awareness-raising and campaigning. NEWS! 36
1995 british association for fair trade shops (bafts) set up BAFTS is a network of over 60 independent Fair Trade or World Shops. It promotes fair trade retailing, including products not covered by the Fairtrade Mark. It supervises a list of approved fair trade importers particularly of handicrafts. www.bafts.org.uk 1997 fair trade labelling organizations international (flo) established FLO brings together consumer labelling initiatives from 17 different Northern countries, harmonising criteria and auditing approved producers and suppliers. FLO is the dominant force in the Fair Trade sector, controlling licenses for all Fair Traded commodities through the new unified scheme which uses a common Fairtrade mark. FLO sets the production criteria and has approved over 350 producers (many being umbrella organisations such as co-operatives) in 36 producer countries. www.fairtrade.net F L O Fairtrade Labelling Organizations International 1999 ethical trading initiative set up Coalition of UK trades unions, businesses and non-governmental organisations (NGOs) working together to identify and promote good practice in the implementation of codes of good labour practice. www.ethicaltrade.org 2002 international fair trade logo launched A common logo and criteria for licensing fair trade products established by FLO. ® 2003 move to increase organic fair trade products Fairtrade Foundation and Soil Association collaborate toincrease the number of products from developing countries that are both organic and fair trade. Higher prices for organic produce will create greater benefits for farmers. The two organisations also set up a pilot project to apply ‘fair trade’ criteria to British farmers to help address some of the problems faced by the industry in the UK. They are considering whether different criteria for fairly-traded goods for the UK and across Europe are needed, and another term, ie not ‘fair trade’. 2005 launch of nestlé’s first fairtrade coffee Partners’ Blend, launched amid accusations of cynical PR and criticism of the Fairtrade Foundation for giving the Mark to a company involved in the illegal marketing of breast milk substitutes. www.growmorethancoffee.co.uk 37
Page 2 and 3: credits devised, written and design
Page 4 and 5: “ A company that adopts and imple
Page 6 and 7: the instructions What you need - ge
Page 8 and 9: glossary bluewash The ploy used by
Page 10 and 11: coffee file Coffee: adaptation of A
Page 12 and 13: 8 the story of coffee D the coffee
Page 14 and 15: wet method D requires the use of re
Page 16 and 17: 200 Robusta coffee market 1986-2005
Page 18 and 19: drinker roasted, ground, instant CO
Page 20 and 21: 16 key ideas ◆ ◆ ◆ ◆ ◆
Page 22 and 23: Profit margins are high - Nestlé h
Page 24 and 25: key ideas ◆ ◆ ◆ ◆ In respon
Page 26 and 27: • because of past price fluctuati
Page 28 and 29: aim a fair price? ◆ To analyse th
Page 30 and 31: ◆ Although in The coffee cycle Ne
Page 32 and 33: s Analyse the photos used and the o
Page 34 and 35: ◆ ◆ Real costs A supply and dem
Page 36 and 37: aim how fair’s fair? ◆ To explo
Page 38 and 39: actionpage: how fair’s fair? s Re
Page 42 and 43: Actionpage: Pros & cons 38 PROS Gua
Page 44 and 45: aim fair marketing ◆ To analyse t
Page 46: Actionpage: Logo ® 42
Page 49 and 50: actionpage: press release Statement
Page 51 and 52: appendix 1: the coffee crisis The I
Page 53 and 54: demand sides in which the coffee cr
Page 55 and 56: demonstrating that traditional shad
Page 57 and 58: appendix 4: co-op’s fairtrade cof
Page 59 and 60: appendix 5: mugged introduction The
Page 61 and 62: women earn less, work longer, have
Page 63 and 64: appendix 6: rescue plan A Coffee Re
Page 65 and 66: Consumer governments 1 Provide poli
Page 67 and 68: joining forces we believe that we w
Page 69 and 70: of shortfalls that occur (see Nestl
Page 71 and 72: appendix 8: robbing coffee’s crad
Page 73 and 74: appendix 9: behind the mask the rea
Page 75 and 76: • change the law to enable people
Page 77 and 78: Fair Trade in Action - KS 3-4 Fairt
Page 79 and 80: ackground reading* Behind the mask:
Page 81 and 82: useful contacts Anti-Slavery Intern
Page 83 and 84: International Coffee Organisation w
Page 85 and 86: isc Reading International Solidarit

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