RADIO TELEFÍS ÉIREANN Operational Review RTÉ Radio Top 10 All-Week National Radio Programmes - Adults 15+ January to December 2007 Rank Programme Station Timeblock Period % No. of Reach Adults 15+ 1 Morning Ireland RTÉ Radio 1 07:00-09:00 Mon-Fri 12% 430,000 2 Liveline with Joe Duffy RTÉ Radio 1 13:45-15:00 Mon-Fri 10% 362,000 3 Gerry Ryan RTÉ 2fm 09:00-12:00 Mon-Fri 9% 328,000 4 The Tubridy Show RTÉ Radio 1 09:00-10:00 Mon-Fri 9% 310,000 5 Marian Finucane RTÉ Radio 1 11:00-13:00 Sat 9% 302,000 6 News at One RTÉ Radio 1 13:00-13:45 Mon-Fri 9% 299,000 7 Today with Pat Kenny RTÉ Radio 1 10:00-12:00 Mon-Fri 8% 284,000 8 Playback RTÉ Radio 1 10:00-11:00 Sat 7% 257,000 9 Ray D’Arcy Show Today FM 09:00-12:00 Mon-Fri 7% 249,000 10 Ian Dempsey Breakfast Show Today FM 07:00-09:00 Mon-Fri 7% 243,000 Source: Joint National Listenership Research Surveys Jan- Dec 2007 (TNS mrbi) Source: RTÉ Competing for audience was top priority for RTÉ Radio in 2007. The first half of the year was shaped by election campaigns and results coverage, north and south, and by the launch of RTÉ 2fm’s new breakfast and drive time programmes. In the Spring new mobile studios took to the road for RTÉ Raidió na Gaeltachta and RTÉ 2fm and the Summer schedules of all four channels sought to maintain the competitive edge that is now essential all year round. In the second half of the year, improved audience figures showed that RTÉ Radio had halted the downward trend of the past five years. With keener competition at every level, local, regional, national, and international, share of audience is the key test for RTÉ Radio services. Good listenership figures confirm our relevance and underpin the funding (public and commercial) that pays for the wide range of output, from mass appeal programmes to special interest services. RTÉ Radio 1 During 2007 RTÉ Radio 1 built on the ambitious changes made in 2006. In the afternoon, both Liveline and The Mooney Show increased their audiences. From the calling of the General Election campaign, in late April, Drivetime started at the earlier time of 4.30 pm. In the Autumn, changes were made to evening arts, features, and music programmes; for example since November The Arts Show is presented nightly at 8.00 pm by Vincent Woods, and in The Late Debate, RTÉ journalists review parliamentary and local government affairs from around the country. The series Judging Dev reassessed Eamon de Valera’s career and legacy. The radio series was accompanied by the innovative book of the same title, published by the Royal Irish Academy, and also linked to webchats and podcasts at a special website. The Big Science Debate explored the ethics of science through public discussions from venues around the country. At Berlin in October, Mayday won the Prix Europa for Radio Drama, yet another prestigious international award for Radio 1’s drama team. The series Judging Dev re-assessed Eamon de Valera’s career and legacy. The radio series was accompanied by the innovative book of the same title. 14
ANNUAL REPORT & GROUP FINANCIAL STATEMENTS 2007 The 125th anniversary of the birth of Eamon de Valera was marked by RTÉ Radio and Archives in conjunction with the Royal Irish Academy and Diarmuid Ferriter’s Judging Dev. 15