Annual Reports - RTÃ
Annual Reports - RTÃ
Annual Reports - RTÃ
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ANNUAL REPORT & GROUP FINANCIAL STATEMENTS 2007<br />
RTÉ PUBLISHING (continued)<br />
e-Publishing Commitments (continued)<br />
Grow the amount of content available on demand via new<br />
devices, such as iPods.<br />
Results<br />
Commitment achieved.<br />
Grew the number of available audio and video podcast<br />
titles to 75 (465k individual podcast downloads in October).<br />
Source: RTÉ data, October 2007<br />
- Launched mobile TV channels: Entertainment in May 2007<br />
and News in October 2007<br />
- Launched both RTÉ Aertel on mobile and SMS alerts in<br />
May 2007<br />
- Provided highlights of GAA championships for download<br />
to mobile<br />
- Bespoke Fair City content delivered as Podcasts.<br />
Maintain and grow the availability of Aertel as a popular<br />
information service on teletext, the internet and mobile.<br />
Commitment achieved and ongoing.<br />
Maintaining significant audience on analogue. Growing usage<br />
Online. New mobile audience harnessed as a result of service<br />
launch in June 2007. Digitext service launched on DTT pilot<br />
commencing December 2007. All supported by cross-platform<br />
advertising campaign.<br />
Provide a service to the diaspora with timely and<br />
comprehensive home news on RTÉ.ie.<br />
Commitment achieved.<br />
Live and on demand RTÉ News, current affairs programmes<br />
and key events such as St. Patrick’s Day Parade, Rose of<br />
Tralee, Election coverage, Irish Professional Boxing and the<br />
Eircom League.<br />
Pilot Digital teletext on available digital platforms.<br />
Commitment achieved.<br />
Aertel Digital Teletext service launched on Irish DTT Pilot in<br />
December 2007.<br />
Use innovative technologies to promote audience interaction<br />
and communications between TV and radio programmes and<br />
their viewers and listeners.<br />
Commitment achieved.<br />
- Introduced a dedicated unique text comment short code<br />
system to all RTÉ radio stations to simplify audience<br />
interaction.<br />
- Introduced a number of new services to RTÉ Television<br />
and News programmes including freetext information<br />
service to Crimecall, live text comment service during the<br />
General Election Leaders Debate and a live text comment<br />
service during the Six One News Road Safety Special.<br />
- RTÉ breaking news alerts were also launched.<br />
- The Test the Nation show allowed viewer audience to play<br />
along with the studio audience.<br />
Anticipate and meet changing audience behaviour by<br />
providing RTÉ content in multimedia formats.<br />
Commitment achieved and ongoing.<br />
The following are the major new multimedia outputs provided<br />
during 2007:<br />
- Live News - March 2007<br />
- Mobile Entertainment loop - May 2007<br />
- Aertel Mobile - June 2007<br />
- GAA Streaming - May- Sept 2007<br />
- News Service on Mobile - October 2007<br />
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