Annual Reports - RTÃ

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RADIO TELEFÍS ÉIREANN Operational Review RTÉ Television RTÉ Television continues to perform very strongly in a market of increased competitive pressures. Many of these are associated with new distribution platforms which result in further fragmentation of television viewing and the uptake of new technologies. Set against this, RTÉ achieved a 37.1% share of viewing among all individuals nationally each day across 2007 – a significant success when compared to the combined share for the five main rival terrestrial broadcasters available to Irish audiences (32.1%) and the combined share of all the remaining commercial channels available on cable and digital platforms (30.8%). Source: AGB Nielsen Media Research Source: AGB Nielsen Media Research At peak time (18:00-23:29) the corresponding share figures are 43.7% for RTÉ, 31.9% for the five main rival terrestrial broadcasters combined and an aggregate of 24.4% for all the remaining commercial channels available on the cable and digital platforms. Nine of the Top 10 programmes on all channels in 2007 were broadcast by RTÉ. Live television provides opportunities to be inclusive and to enable participation in national events. The list highlights how RTÉ Television takes the broadest perspective with the live drama of electoral politics, mass-appeal entertainment and sporting occasions all featuring strongly. Overall, RTÉ Television continued to dominate the list of the 100 most watched programmes in Ireland in 2007. This strength in market share contributed also to the continuing rise in advertising revenue. Live broadcasts of GAA Hurling and Football finals from Croke Park were both in the top 10 most watched programmes in Ireland during 2007. Beyond Endurance saw ‘wannabe explorers’ follow in the footsteps of Sir Ernest Shackleton on the harsh Antarctic terrain of South Georgia. 8
ANNUAL REPORT & GROUP FINANCIAL STATEMENTS 2007 In the series Corrigan’s Challenge the Michelin starred chef Richard Corrigan had to find out if he could cope with the restrictions of working in Mountjoy prison or would it lead to a Prison Break? 9
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