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Annual Reports - RTÉ

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RADIO TELEFÍS ÉIREANN<br />

Charter (continued)<br />

RTÉ Television (continued)<br />

RTÉ Television across both channels, all times (continued)<br />

Event Programming<br />

- Playboy of the Western World – Riots Centenary Theme<br />

Night. RTÉ Two<br />

- Test the Nation – RTÉ One – a major television event of<br />

challenging fun for all the family<br />

- RTÉ People in Need Telethon 2007 - a major television<br />

event, supported by RTÉ Radio, the RTÉ Guide, and RTÉ<br />

Online<br />

- The star studded Irish Film and Television Awards preview<br />

show on RTÉ Two, the glittering awards ceremony on RTÉ<br />

One and a high-lights (and low-lights) look back at the<br />

event late night on RTÉ Two<br />

- In The Den, a new 5-part teenage activity series for<br />

broadcast during mid-term<br />

- For the New Year holidays – a new series of<br />

The Memoriser<br />

- A new transition year series for broadcast during mid-term<br />

- One-off New Years Day humorous news review<br />

programme for young people<br />

Results<br />

Commitment achieved<br />

Commitment achieved<br />

Commitment achieved<br />

Commitment achieved<br />

Commitment achieved<br />

Commitment achieved<br />

Commitment achieved<br />

Commitment achieved<br />

RTE PUBLISHING<br />

RTÉ Guide Commitments<br />

Continue to provide an engaging weekly magazine that<br />

exceeds audience requirements.<br />

Results<br />

Commitment achieved and ongoing.<br />

Bring the RTÉ Guide brand to new audiences on the web, with<br />

an extensive, service-driven rteguide.ie website and through<br />

multimedia projects.<br />

Commitment achieved. Launched rteguide.ie in<br />

September 2007.<br />

e-Publishing Commitments<br />

Enhance the experience of existing RTÉ.ie users and appeal<br />

to new users, with a fresh design that showcases our services<br />

in a comprehensive, dynamic and straightforward manner.<br />

Results<br />

Commitment achieved.<br />

Launched redesigned RTÉ.ie site in February 2007; the new<br />

Performing Groups website in March; redesigned Young People’s<br />

website in September 2007 and News in October 2007.<br />

Deliver more RTÉ content on mobile and broadband platforms<br />

in News, Sport and Entertainment.<br />

Commitment achieved.<br />

- Live News launched March 2007<br />

- Mobile Entertainment TV launched May 2007<br />

- Live Six Nations Rugby in February - March 2007<br />

- GAA Championship, May - September 2007<br />

- Live Mobile News launched October 2007<br />

- Budget Speech streamed live on RTÉ.ie.<br />

Grow the current Online audience by increasing the number<br />

of monthly unique users by at least 15%.<br />

Commitment achieved.<br />

Grew year-on-year unique users by 42% (October 2007<br />

versus October 2006) Source: ABC Electronic, Electronic<br />

Media Audits Limited<br />

86

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