Annual Reports - RTÉ

RADIO TELEFÍS ÉIREANN
Charter (continued)
STATEMENT OF COMMITMENTS
In the first quarter of the year, RTÉ published its Statement of Commitments 2007. This document was circulated widely and was placed on
RTÉ.ie, where it remained for the year. The statement detailed quantitative commitments in relation to corporate and output activities that are
independently assessed annually on behalf of the Minister for Communications, Energy and Natural Resources.
Corporate Commitments
Following the publication of RTÉ’s Strategic Corporate Plan,
2006 – 2010 in March 2006 a second iteration will be
published in 2007. This document, which is monitored on an
ongoing basis by the Executive and the Authority, is helping
to ensure strategic ongoing planning across the organisation.
Results
The second iteration, RTÉ’s Strategic Corporate Plan, 2007
– 2011, was published in summer 2007 and contains a
commitment that the third iteration will be published by
end 2008.
Prepare a short version of the 2nd iteration of the Strategic
Corporate Plan, 2006 – 2010 for distribution to the general
public.
This was prepared and was circulated with the RTÉ Guide
and is available on RTÉ.ie.
Continue to work with the Department of Communications,
Energy and Natural Resources and the Oireachtas Joint
Committee on Communications, Energy and Natural Resources,
on the development of broadcasting legislation.
This has continued, but with a General Election in 2007 there
has been a low level of activity. It is anticipated that the Bill
will be published during the first half of 2008.
The Authority adopted the Corporate Responsibility report in
2006; it was then published and widely disseminated. The
second edition will be developed and published during 2007.
The second edition was published in Q3 of 2007.
Pilot an Irish language translation service as part of being
in a position to meet fully all the requirements of the Official
Language Act once it is applied to RTÉ.
The service used proved extremely successful and has been
contracted again for 2008.
Engage in the development and production of Masterbrand
advertising with a view to having implementation start by end
Q1 2007.
Implementation started in Q3 2007 rather that Q1 2007.
Brand tracking has shown the TV campaign was very
successful – the Radio element less so. We have now moved
into stage 2 of the Masterbrand advertising strategy.
With a view to enhancing RTÉ’s interaction with and service
to young people in an educational and scientific context enter
into a name sponsorship for one of the four categories in the
BT Young Scientist and Technology Exhibition.
This was achieved and RTE has entered into a 3-year
sponsorship agreement of the Social and Behavioural
category of the competition. The 1st year participation proved
very successful for both RTÉ and the competition.
Introduction of a weighted system of monitoring election
coverage on RTÉ Radio and Television to provide a more
sophisticated and accurate measurement of RTÉ’s election
coverage.
This was achieved, across the 2007 General Election, and the
system fulfilled the stated aims; there was a very significant
reduction in complaints from political parties and from
independents.
Issue a road safety DVD, to all schools doing Transition Year
Programmes, based on news coverage of road deaths in 2006.
Achieved. A copy of the DVD was sent to all second-level
schools in Ireland, Teacher Centres around the country,
Transition Year Support Centres and Youth Reach and Foróige
centres. RTÉ provided schools with a list of suggested ways
the Road Safety DVD could be applied in their classrooms.
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