IWMP-2 - Commissionerate of Rural Development Gujarat State ...

Detailed Project Report IWMP-2
Production System: Agro cell cum selling unit for Agri-inputs (seeds, fertilizers and pesticides)
Introduction
Farming is main occupation in the project area as more than fifty percent household is dependent on it (As per baseline survey). Seed, fertilizer and pesticide are the
basic inputs of the agriculture. The basic purpose of the application of good quality agri-input is to enhance the crop productivity. Without quality seed and
fertilizer; farmer cannot get better productivity. So income of the farmer is directly depended on the availability of the quality agri-input. The idea comes from the
need of the agri input in the project area. Now a day there is no any big agro store to reach local farmer’s needs and also small agro stores are selling agri-input at
comparative much higher than the market price.
Agro cell provides all agro inputs (like seeds, fertilizers and pesticides) under one roof, with quality assurance, timely supply and reasonable prices. Its focuses on
selling agri-input of improved varieties and quality accessible to remote farmers with low purchasing power, as well as engaging them in a continuous feedback
loop to shape demand identification. Organic products as well as conventional products are offered. Organic products include a range of innovative organic inputs
from various organic manure and pesticides. Agro cell is linkup with various branded and quality assured commercial agri-input with the local requirement of the
project area as per the cropping pattern. An agro cell business will develop its own channels of distribution and marketing campaigns. So agro cell will make these
important crop production inputs available to more farmers. Local seed business enterprises should be seen in the context of enhancing linkages among research
development continuum stakeholders.
Objectives
For sustained agricultural growth and to promote balanced nutrient application, it is imperative that agri-inputs are made available to farmers at affordable prices.
With this objective, Agro cell plans to start in the project area. This means improving farming methods, by selling new verities of seed, good quality of fertilizer,
pesticide and maintaining fertility of the soil and at the same time ensuring farmers’ profitability by input marketing. Focus is on small and marginal farmers in the
project areas.
1. Improve availability of seed, pesticide and fertilizer to the farmers
2. Getting seed, pesticide and fertilizer at the cheaper rate.
3. Productivity enhancement through better quality of seed and fertilizer.
4. Improvement in the income of the farmer by increasing productivity.
Gujarat State Watershed Management Agency
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